Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Jeproy Lumban Gaol
Universitas Bina Bangsa
Humanities Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemberdayaan UMKM Berbasis Branding Produk, Legalitas Usaha, dan Pemasaran Digital melalui Pendampingan dan Bazar Produk Lokal Surti Zahra; Angrian Permana; Mamay Komarudin; Annida Nur Alifa; Jeproy Lumban Gaol; Lusi Yanti; Rangga Adi Baskara
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 3 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i3.169

Abstract

This community service activity aimed to increase the knowledge of UMKM actors regarding product branding, business legality, and digital marketing in Sukabares Village. The activities included an entrepreneurship seminar, mentoring for UMKM of a banana chips (Kripis), and a bazaar. The activity was attended by 32 participants of UMKM actors. The seminar evaluation used a one-group pretest-posttest design consisting of five multiple-choice questions. The average percentage of correct answers increased from 28.42% in the pre-test to 92.63% in the post-test, representing an increase of 64.21%. The UMKM of Kripis mentoring included branding, labeling, packaging, assistance in obtaining a Business Identification Number (NIB), and Halal Certification. The bazaar also served as a promotional media for UMKM products.
Co-Authors Angrian Permana, Angrian Annida Nur Alifa Lusi Yanti Mamay Komarudin Rangga Adi Baskara Surti Zahra