Pemberdayaan UMKM Berbasis Branding Produk, Legalitas Usaha, dan Pemasaran Digital melalui Pendampingan dan Bazar Produk Lokal

Surti Zahra (Universitas Bina Bangsa)
Angrian Permana (Universitas Bina Bangsa)
Mamay Komarudin (Universitas Bina Bangsa)
Annida Nur Alifa (Universitas Bina Bangsa)
Jeproy Lumban Gaol (Universitas Bina Bangsa)
Lusi Yanti (Universitas Bina Bangsa)
Rangga Adi Baskara (Universitas Bina Bangsa)

Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 5 No. 3 (2026): Ekalaya Journal

This community service activity aimed to increase the knowledge of UMKM actors regarding product branding, business legality, and digital marketing in Sukabares Village. The activities included an entrepreneurship seminar, mentoring for UMKM of a banana chips (Kripis), and a bazaar. The activity was attended by 32 participants of UMKM actors. The seminar evaluation used a one-group pretest-posttest design consisting of five multiple-choice questions. The average percentage of correct answers increased from 28.42% in the pre-test to 92.63% in the post-test, representing an increase of 64.21%. The UMKM of Kripis mentoring included branding, labeling, packaging, assistance in obtaining a Business Identification Number (NIB), and Halal Certification. The bazaar also served as a promotional media for UMKM products.