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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Arthasasta Mordhekai Motara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Bohusami Young terhadap Kepuasan Nasabah pada PT. Bank Sulutgo Arthasasta Mordhekai Motara; Nancy Henrieta Jesamine Mandey; Wingston Markus J. Longdong; Efendy Rasjid; Mikke Marentek
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2829

Abstract

This study aims to determine the effect of Bohusami Young Savings Product Quality on Customer Satisfaction at PT Bank SulutGo. The research is motivated by the importance of product quality as a key determinant of customer satisfaction amid increasingly competitive conditions in the banking industry, particularly for savings products targeted at the younger generation. This study employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 43 respondents, consisting of students at Politeknik Negeri Manado who are customers of the Bohusami Young savings product, using a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4. The results show that Product Quality has a positive and significant effect on Customer Satisfaction, with a path coefficient (original sample) of 0.795, a T-statistic of 15.528 (> 1.96), and a P-value of 0.000 (< 0.05). The coefficient of determination (R²) of 0.632 indicates that Product Quality explains 63.2% of the variation in Customer Satisfaction, while the remaining 36.8% is explained by other factors outside the research model. Thus, the better the perceived quality of the Bohusami Young product, the higher the level of Customer Satisfaction at PT Bank SulutGo.
Co-Authors Efendy Rasjid Mikke Marentek Nancy Henrieta Jesamine Mandey Wingston Markus J. Longdong