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All Journal Journal of Management and Social Sciences Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen
Efendy Rasjid
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Analisis Segmentasi Pasar dan Potensi Permintaan Usaha Kuliner: Studi Kasus Best.Camp di Kawasan Megamas, Kota Manado Yosua Oleh; Cysca Adelaida Juliana Langi; Efendy Rasjid
Journal of Management and Social Sciences Vol. 5 No. 3 (2026): August: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i3.2816

Abstract

This study aims to analyze the market segmentation and demand potential of Best.Camp, a beachfront café operating in the Megamas Area, Manado City. A descriptive qualitative method with a case study approach was employed, using primary data from field observations and secondary data from the Central Bureau of Statistics and the Manado City Population and Civil Registration Office. Market segmentation was analyzed based on geographic, demographic, psychographic, and behavioral aspects, referring to Kotler's segmentation theory. The results show that although the productive age group (15–35 years) accounts for only 33–35% of Manado City's total population, this group dominates up to 55% of the estimated 30,000 daily visitors to the Megamas Area, equivalent to approximately 16,500 productive-age visitors per day. Based on actual field data, Best.Camp's current sales reach 30 portions per day for Ayam Crispi Sambal Mata and 35 cups per day for Best Coffee Milk, with market shares of 23.64% and 17.40%, respectively, relative to total market demand for similar products in the area. The substantial untapped market potential indicates significant room for growth, suggesting that Best.Camp can further expand its production capacity and marketing strategy to capture a larger share of the Megamas culinary market.
Pengaruh Kualitas Produk Bohusami Young terhadap Kepuasan Nasabah pada PT. Bank Sulutgo Arthasasta Mordhekai Motara; Nancy Henrieta Jesamine Mandey; Wingston Markus J. Longdong; Efendy Rasjid; Mikke Marentek
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2829

Abstract

This study aims to determine the effect of Bohusami Young Savings Product Quality on Customer Satisfaction at PT Bank SulutGo. The research is motivated by the importance of product quality as a key determinant of customer satisfaction amid increasingly competitive conditions in the banking industry, particularly for savings products targeted at the younger generation. This study employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 43 respondents, consisting of students at Politeknik Negeri Manado who are customers of the Bohusami Young savings product, using a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4. The results show that Product Quality has a positive and significant effect on Customer Satisfaction, with a path coefficient (original sample) of 0.795, a T-statistic of 15.528 (> 1.96), and a P-value of 0.000 (< 0.05). The coefficient of determination (R²) of 0.632 indicates that Product Quality explains 63.2% of the variation in Customer Satisfaction, while the remaining 36.8% is explained by other factors outside the research model. Thus, the better the perceived quality of the Bohusami Young product, the higher the level of Customer Satisfaction at PT Bank SulutGo.
Analisis Kinerja Satuan Pengawas Internal dalam Meningkatkan Kedisiplinan Karyawan PDAM Kota Manado Sutry Sasauw Puasa; Vekky Supit; Inka Marry Steviarty Tumengkol; Efendy Rasjid
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 4 (2026): Oktober: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i4.1478

Abstract

This study analyzes the performance of the Internal Supervisory Unit (SPI) in improving employee discipline at the Regional Water Company (PDAM) of Manado City. It addresses how SPI performs its supervisory function, which factors support or hinder performance, and what efforts SPI undertakes to improve discipline. A descriptive qualitative method from Miles and Huberman was used, applying Kasmir's (2019) performance framework across five aspects: quality, quantity, timeliness, effectiveness, and responsibility. Data were collected through interviews, observation, and documentation involving management, SPI staff, and employees. Results show SPI carries out its function per the SOP and generally contributes positively to discipline, particularly in working-hour compliance and task execution. However, effectiveness remains limited by insufficient personnel, so supervision has not maximally covered all work units, and follow-up on recommendations still takes relatively long. SPI's performance has run reasonably well but still requires stronger human resources, supervisory intensity, and consistent sanctions and rewards.
Co-Authors Arthasasta Mordhekai Motara Cysca Adelaida Juliana Langi Inka Marry Steviarty Tumengkol Mikke Marentek Nancy Henrieta Jesamine Mandey Sutry Sasauw Puasa Vekky Supit Wingston Markus J. Longdong Yosua Oleh