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All Journal Journal of Management and Social Sciences Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Efendy Rasjid
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Analisis Segmentasi Pasar dan Potensi Permintaan Usaha Kuliner: Studi Kasus Best.Camp di Kawasan Megamas, Kota Manado Yosua Oleh; Cysca Adelaida Juliana Langi; Efendy Rasjid
Journal of Management and Social Sciences Vol. 5 No. 3 (2026): August: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i3.2816

Abstract

This study aims to analyze the market segmentation and demand potential of Best.Camp, a beachfront café operating in the Megamas Area, Manado City. A descriptive qualitative method with a case study approach was employed, using primary data from field observations and secondary data from the Central Bureau of Statistics and the Manado City Population and Civil Registration Office. Market segmentation was analyzed based on geographic, demographic, psychographic, and behavioral aspects, referring to Kotler's segmentation theory. The results show that although the productive age group (15–35 years) accounts for only 33–35% of Manado City's total population, this group dominates up to 55% of the estimated 30,000 daily visitors to the Megamas Area, equivalent to approximately 16,500 productive-age visitors per day. Based on actual field data, Best.Camp's current sales reach 30 portions per day for Ayam Crispi Sambal Mata and 35 cups per day for Best Coffee Milk, with market shares of 23.64% and 17.40%, respectively, relative to total market demand for similar products in the area. The substantial untapped market potential indicates significant room for growth, suggesting that Best.Camp can further expand its production capacity and marketing strategy to capture a larger share of the Megamas culinary market.
Pengaruh Kualitas Produk Bohusami Young terhadap Kepuasan Nasabah pada PT. Bank Sulutgo Arthasasta Mordhekai Motara; Nancy Henrieta Jesamine Mandey; Wingston Markus J. Longdong; Efendy Rasjid; Mikke Marentek
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2829

Abstract

This study aims to determine the effect of Bohusami Young Savings Product Quality on Customer Satisfaction at PT Bank SulutGo. The research is motivated by the importance of product quality as a key determinant of customer satisfaction amid increasingly competitive conditions in the banking industry, particularly for savings products targeted at the younger generation. This study employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 43 respondents, consisting of students at Politeknik Negeri Manado who are customers of the Bohusami Young savings product, using a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4. The results show that Product Quality has a positive and significant effect on Customer Satisfaction, with a path coefficient (original sample) of 0.795, a T-statistic of 15.528 (> 1.96), and a P-value of 0.000 (< 0.05). The coefficient of determination (R²) of 0.632 indicates that Product Quality explains 63.2% of the variation in Customer Satisfaction, while the remaining 36.8% is explained by other factors outside the research model. Thus, the better the perceived quality of the Bohusami Young product, the higher the level of Customer Satisfaction at PT Bank SulutGo.
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Nasabah pada PT. Pegadaian Unit Pelayanan Cabang (UPC) Paniki Thelya Visencia Claribel Kansil; Cysca Langi; Nisba Silvana; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2715

Abstract

This study aims to examine the effect of service quality and facilities on customer satisfaction at PT. Pegadaian Branch Service Unit (UPC) Paniki. The research was motivated by several issues in service delivery, including long waiting times, changes in fund disbursement procedures, uncomfortable room temperatures, limited parking space, and an inefficient queue number system, which may affect customer satisfaction. This study employed a quantitative approach with a descriptive method. The sample consisted of 50 PT. Pegadaian UPC Paniki customers selected using non-probability purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4.1.1.8. The analysis included outer model evaluation through validity and reliability testing, as well as inner model evaluation through the coefficient of determination (R²), effect size (f²), and hypothesis testing using bootstrapping. The results indicate that service quality has a positive and significant effect on customer satisfaction. Facilities also have a positive and significant effect on customer satisfaction. Simultaneously, service quality and facilities contribute significantly to improving customer satisfaction. These findings emphasize the importance of improving service quality, process efficiency, and supporting facilities to enhance customer satisfaction sustainably.
Pengaruh Kemudahan Penggunaan dan Kualitas Layanan Elektronik terhadap Kepuasan Pengguna Aplikasi Wondr By BNI pada Mahasiswa Jurusan Administrasi Bisnis Politeknik Negeri Manado Virginia Syalomita; Precylia Ribka Rambing; Rolyke Tulangow; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2716

Abstract

This study aims to examine and analyze the influence of perceived ease of use and electronic service quality on user satisfaction with the Wondr by BNI application among students of the Business Administration Department at Manado State Polytechnic. The study was motivated by the existence of several issues in using the application, including features that are not yet fully easy to understand, system disruptions during transactions, and electronic service quality that has not fully met users' expectations. These conditions are assumed to affect the level of user satisfaction with the Wondr by BNI application. This study employed a quantitative approach using a descriptive research method. The sample consisted of 50 respondents selected through Probability Sampling using the Simple Random Sampling technique. Data were collected through questionnaires based on a five-point Likert scale and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS version 4.1.1.8. The analysis included the evaluation of the outer model and inner model, followed by hypothesis testing using the bootstrapping technique. The results indicate that perceived ease of use and electronic service quality have a positive and significant effect on user satisfaction with the Wondr by BNI application. Simultaneously, both variables also have a significant influence on improving user satisfaction. Therefore, PT Bank Negara Indonesia (Persero) Tbk. is expected to continuously enhance the application's ease of use and the quality of its electronic services in order to provide a better user experience and improve overall user satisfaction.
Pengaruh Strategi Pemasaran terhadap Persepsi dan Loyalitas Konsumen BBM Non-Subsidi Jenis Pertamax pada SPBU Malalayang Pertamina Kota Manado Juliana Hanna Rubby Mangangkung; Willem Gilbert Pomantow; Friska Jutresia Papia; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2738

Abstract

This study aims to analyze the effect of marketing strategy (7P marketing mix) on consumer perception and consumer loyalty, as well as to examine the role of consumer perception in mediating the effect of marketing strategy on consumer loyalty among users of non-subsidized Pertamax fuel at Pertamina Malalayang Gas Station, Manado City. The research methodology applied is quantitative explanatory. Sampling was conducted using a non-probability sampling approach with a purposive sampling method, gathering data through questionnaires from 60 respondents who consume Pertamax at Malalayang Gas Station. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) via SmartPLS 4 software. The findings reveal that: (1) Marketing Strategy has a positive and significant effect on Consumer Perception (; ; ); (2) Consumer Perception has a positive and significant effect on Consumer Loyalty (; ; ); (3) Marketing Strategy has a positive and significant direct effect on Consumer Loyalty (; ; ); and (4) Consumer Perception significantly acts as a partial mediator in the relationship between Marketing Strategy and Consumer Loyalty (; ; ). Practical implications emphasize the importance of improving physical evidence, strengthening product value education, and optimizing service quality to enhance customer retention.
Pengaruh Penggunaan LPG 3 Kg terhadap Efisiensi Produksi Usaha Mikro di Jalan Boulevard 2 Sindulang, Kota Manado Ajeng Safitri Cahyani Rianto; Jemmry Recy Winokan; Misael Aldo Walangitan; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2739

Abstract

This study aims to determine the effect of using 3 kg LPG on the production efficiency of micro-enterprises located on Jalan Boulevard 2, Sindulang, Manado City. The use of 3 kg LPG represents an energy-related production factor that supports the smooth operation of production processes, particularly for micro-enterprises in the culinary sector. This is a quantitative study employing an associative approach. Data collection was conducted through observation and the distribution of questionnaires to micro-enterprise owners on Jalan Boulevard 2, Sindulang, Manado City. While the exact population size was unknown, a sample of 43 respondents was selected using Cochran's formula and a non-probability sampling technique—specifically, purposive sampling. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the aid of SmartPLS 4 software. The results indicate that the use of 3 kg LPG has a positive and significant effect on production efficiency. This is evidenced by a path coefficient of 0.682, a T-statistic of 9.751, and a P-value of 0.000. The R-square value of 0.466 indicates that the use of 3 kg LPG explains 46.6% of the variance in production efficiency, while the remaining 53.4% ​​is explained by factors outside the research model. These findings demonstrate that the more optimally 3 kg LPG is utilized in production activities, the higher the production efficiency micro-enterprise owners can achieve.
Pengaruh Kepercayaan dan Promosi terhadap Loyalitas Nasabah pada PT. Pegadaian Kantor UPC Mapanget Marshanda Wenas; Arief Perdana Kumaat; Adelaida Joroh; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2744

Abstract

This study aims to analyze the effect of Trust and Promotion on Customer Loyalty at PT. Pegadaian UPC Mapanget Office, both partially and simultaneously. This study employed a quantitative approach using descriptive and field research methods. The sample consisted of 100 respondents who were customers of PT. Pegadaian UPC Mapanget Office, selected using a purposive sampling technique. Data were collected through observation, questionnaires, and literature review. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.1 software. The results showed that Trust had a positive and significant effect on Customer Loyalty, with a path coefficient of 0.484, a t-statistic of 6.446, and a p-value of 0.000. Promotion also had a positive and significant effect on Customer Loyalty, with a path coefficient of 0.386, a t-statistic of 4.712, and a p-value of 0.000. The adjusted R-square value of 0.536 indicates that Trust and Promotion explained 53.6% of the variance in Customer Loyalty, while the remaining 46.4% was explained by other variables outside the research model. Furthermore, the effect size results indicated that Trust had a stronger effect on Customer Loyalty than Promotion. Therefore, increasing customer trust and improving the effectiveness of promotional activities can contribute to enhancing Customer Loyalty at PT. Pegadaian UPC Mapanget Office.
Analisis Kualitas Pelayanan terhadap Kepuasan Mahasiswa pada Jurusan Administrasi Bisnis Politeknik Negeri Manado : Studi Kasus Program Studi Manajemen Bisnis Christiani Militia Wangko; Jacob Tateol S. Makapedua; Nisba Silvana; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2760

Abstract

This study aims to analyze service quality and its relationship with student satisfaction in the Department of Business Administration, Business Management Study Program, Manado State Polytechnic, using the Service Quality (SERVQUAL) approach. A quantitative descriptive-survey design was employed. Data were collected through questionnaires distributed to 60 students selected using accidental sampling. The research instrument consisted of 55 indicators covering 11 SERVQUAL dimensions: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, empathy, tangibles, and assurance. Data were analyzed by comparing perception and expectation scores, calculating the conformity level and SERVQUAL gap, and mapping service attributes using a Cartesian Diagram. The results showed an average perception score of 3.08 and an expectation score of 4.65, resulting in a gap of -1.56. All dimensions recorded negative gaps, with access showing the largest gap (-1.75) and identified as the primary priority for improvement. The Cartesian Diagram placed access in Quadrant I; reliability, competence, credibility, security, and assurance in Quadrant II; responsiveness and communication in Quadrant III; and courtesy, empathy, and tangibles in Quadrant IV. The findings indicate that service quality improvement should focus on accessibility, responsiveness, communication, information security, and service consistency. This study provides a basis for evaluating and continuously improving service quality and student satisfaction.
Pengaruh Digitalisasi Layanan terhadap Efektivitas Penyebaran Data pada Badan Pusat Statistik (BPS) Kabupaten Kepulauan Talaud Marcelino Radamuda Aiba; Deky Eko Wibowo Mundung; Reski Amalia; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2779

Abstract

This study aims to determine the extent to which service digitalization partially affects the effectiveness of data dissemination at the Central Statistics Agency (BPS) of the Talaud Islands Regency. This study employed a quantitative approach, with data collected through questionnaires distributed using Google Forms. The sampling technique used was saturated sampling, involving 40 users of the services provided by the Central Statistics Agency (BPS) of the Talaud Islands Regency. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.1.1.8 software. The results indicate that service digitalization has a positive and significant effect on the effectiveness of data dissemination at the Central Statistics Agency (BPS) of the Talaud Islands Regency. These findings indicate that better implementation of service digitalization can improve the effectiveness of data dissemination to service users. Digitalized services facilitate faster and more efficient access to, retrieval of, and dissemination of statistical information. Therefore, improving the quality and utilization of digital-based services is an important factor in supporting the effectiveness of statistical data dissemination to the public and users of BPS services in the Talaud Islands Regency.
Co-Authors Adelaida Joroh Ajeng Safitri Cahyani Rianto Arief Perdana Kumaat Arthasasta Mordhekai Motara Christiani Militia Wangko Cysca Adelaida Juliana Langi Cysca Langi Deky Eko Wibowo Mundung Friska Jutresia Papia Jacob Tateol S. Makapedua Jemmry Recy Winokan Juliana Hanna Rubby Mangangkung Marcelino Radamuda Aiba Marshanda Wenas Mikke Marentek Misael Aldo Walangitan Nancy Henrieta Jesamine Mandey Nisba Silvana Precylia Ribka Rambing Reski Amalia Rolyke Tulangow Thelya Visencia Claribel Kansil Virginia Syalomita Willem Gilbert Pomantow Wingston Markus J. Longdong Yosua Oleh