<![CDATA[Abstract This study aims the effectiveness of non-business licensing services through the SICANTIK Cloud Application at the DPMPTSP of Pasaman Regency as part of public service digitalization to improve speed, transparency, and accessibility. A descriptive qualitative approach was employed, with data collected through interviews, observations, and documentation from purposively selected informants and validated through source triangulation. The analysis is based on Campbell’s effectiveness theory, encompassing program success, target achievement, user satisfaction, input–output suitability, and overall goal attainment. The findings reveal that the service has not been fully effective. Although the application simplifies the licensing process, its implementation is constrained by system disruptions, reliance on central servers, limited network infrastructure, and inconsistent adherence to digital standard operating procedures. Consequently, the benefits of digital services are not evenly experienced by all community members. The study recommends strengthening human resource capacity, enhancing system stability and technical support, ensuring consistent fully digital implementation, and improving public digital literacy to optimize service effectiveness. Abstrak Penelitian ini menganalisis efektivitas pelayanan perizinan non-usaha melalui Aplikasi SICANTIK Cloud di DPMPTSP Kabupaten Pasaman sebagai bagian dari digitalisasi pelayanan publik untuk meningkatkan kecepatan, transparansi, dan aksesibilitas. Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi terhadap informan yang dipilih secara purposive serta diuji melalui triangulasi sumber. Analisis didasarkan pada teori efektivitas Campbell yang meliputi keberhasilan program, pencapaian sasaran, kepuasan pengguna, kesesuaian input–output, dan pencapaian tujuan menyeluruh. Hasil penelitian menunjukkan bahwa pelayanan belum sepenuhnya efektif. Meskipun aplikasi mempermudah proses perizinan, pelaksanaannya masih terkendala gangguan sistem, ketergantungan pada server pusat, keterbatasan jaringan, serta belum konsistennya penerapan prosedur digital. Kondisi tersebut menyebabkan manfaat layanan belum dirasakan secara merata oleh masyarakat. Oleh karena itu, diperlukan penguatan kapasitas sumber daya manusia, peningkatan stabilitas dan dukungan teknis sistem, konsistensi penerapan layanan digital, serta peningkatan literasi digital masyarakat agar efektivitas pelayanan dapat tercapai secara optimal. Keyword: Effectiveness, Non-Business Licensing Services, SICANTIK Cloud, DPMPTSP of Pasaman Regency]]>
