Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Munadya Yumna
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Store Atmosfere, Variasi Produk, dan Kualitas Pelayanan terhadap Minat Beli Ulang di Toko Abadi Exclusive Bireuen Munadya Yumna; Mai Simahatie; Sri Yanna
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2718

Abstract

This study aims to determine and analyze the influence of Store Atmosphere, Product Variety, and Service Quality on Repurchase Intention at Abadi Exclusive Store Bireuen. The research was conducted at Abadi Exclusive Store located in Bireuen Regency, Aceh Province. The population of this study consists of all customers of Abadi Exclusive Store, with a sample size of 108 respondents. The method used is a quantitative approach with Multiple Linear Regression analysis assisted by SPSS 25.0 software. The results of the study partially indicate that the Store Atmosphere variable (X1) does not have a significant effect on Repurchase Intention, with a significance value of 0.269 > 0.05. Furthermore, the Product Variety variable (X2) has a positive and significant effect on Repurchase Intention, with a significance value of 0.000 < 0.05. Meanwhile, the Service Quality variable (X3) also shows no significant effect partially, with a significance value of 0.166 > 0.05. Simultaneously, the results show that Store Atmosphere, Product Variety, and Service Quality have a significant effect on Repurchase Intention with an Fcount > Ftable (103.978 > 2.69) and a significance value of 0.000 < 0.05. The correlation coefficient R value of 0.866 indicates a very strong relationship between the independent and dependent variables. The Adjusted R Square value is 0.743, indicating that the contribution of Store Atmosphere, Product Variety, and Service Quality to Repurchase Intention is 74.3%, while the remaining 25.7% is explained by other variables outside this study.
Co-Authors Mai Simahatie Sri Yanna