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All Journal Jurnal ADAM : Jurnal Pengabdian Masyarakat
Ros Nida
Institut Pendidikan Tapanuli Selatan
Humanities Education Environmental Science Social Sciences

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EDUKASI STRATEGI BISNIS MENGGUNAKAN PENCATATAN LAPORAN KEUANGAN SEBAGAI UPAYA PENINGKATAN PENJUALAN DODOL BUNDA AL-HASANAH DESA PANOMPUAN Ros Nida; Mariyatul Kubtiyah Ritonga; Sri Hartini
Jurnal ADAM : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2026): Vol. 5 No. 2 Edisi Agustus 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/adam.v5i2.4562

Abstract

This Community Service Program (PkM) aims to provide business strategy education through financial reporting as an effort to increase sales at the Dodol Bunda Al-Hasanah business in Panompuan Village. The main problem faced by business owners is suboptimal financial record-keeping, which impacts business decision-making and business development. The implementation method included initial observation, interviews with business owners, education and training on simple financial record-keeping, and mentoring in implementing financial report-based business strategies. The results of the program indicate an increased understanding among MSME owners of the importance of structured recording of income and expenses. More organized financial records help business owners understand profits, control production costs, and develop more effective sales strategies. Therefore, this PkM activity makes a significant contribution to improving financial literacy and supporting the sustainability of the Dodol Bunda Al-Hasanah business. It also has the potential to increase the competitiveness of local MSMEs in Panompuan Village.
Co-Authors Mariyatul Kubtiyah Sri Hartini