Jurnal ADAM : Jurnal Pengabdian Masyarakat
Vol 5 No 2 (2026): Vol. 5 No. 2 Edisi Agustus 2026

EDUKASI STRATEGI BISNIS MENGGUNAKAN PENCATATAN LAPORAN KEUANGAN SEBAGAI UPAYA PENINGKATAN PENJUALAN DODOL BUNDA AL-HASANAH DESA PANOMPUAN

Ros Nida (Institut Pendidikan Tapanuli Selatan)
Mariyatul Kubtiyah Ritonga (Institut Pendidikan Tapanuli Selatan)
Sri Hartini (Institut Pendidikan Tapanuli Selatan)



Article Info

Publish Date
31 Aug 2026

Abstract

This Community Service Program (PkM) aims to provide business strategy education through financial reporting as an effort to increase sales at the Dodol Bunda Al-Hasanah business in Panompuan Village. The main problem faced by business owners is suboptimal financial record-keeping, which impacts business decision-making and business development. The implementation method included initial observation, interviews with business owners, education and training on simple financial record-keeping, and mentoring in implementing financial report-based business strategies. The results of the program indicate an increased understanding among MSME owners of the importance of structured recording of income and expenses. More organized financial records help business owners understand profits, control production costs, and develop more effective sales strategies. Therefore, this PkM activity makes a significant contribution to improving financial literacy and supporting the sustainability of the Dodol Bunda Al-Hasanah business. It also has the potential to increase the competitiveness of local MSMEs in Panompuan Village.

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Journal Info

Abbrev

adam

Publisher

Subject

Humanities Education Environmental Science Social Sciences

Description

Jurnal ADAM adalah Jurnal Pengabdian kepada Masyarakat yang ditertbitkan dan dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat Institut Pendidikan Tapanuli Selatan. Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil pengabdian dari seluruh civitas ...