<![CDATA[Abstrack. This study was motivated by the differences in the Qur'an reading abilities of employees at Freshfood Baleendah, highlighting the need for an appropriate da'wah strategy in the learning process. The study aimed to identify the employees' Qur'an reading abilities before participating in the program, examine the da'wah strategies implemented by Ustadz Yoga, and evaluate the learning outcomes. This study employed a qualitative approach using a descriptive method through observation, interviews, and documentation. Data were analyzed based on Muhammad Abu al-Fath al-Bayanuni's theory of da'wah strategies, which consists of sentimental, rational, and sensory approaches. The results showed that the employees' Qur'an reading abilities varied considerably. The strategies included providing motivation, explaining the rules of tajwid and makhraj, conducting direct reading practice through the talaqqi method, and carrying out regular evaluations. The program positively improved the employees' reading fluency, understanding of tajwid, self-confidence, and motivation. Abstrak. Penelitian ini dilatarbelakangi oleh perbedaan kemampuan membaca Al-Qur’an pada karyawan Toko Freshfood Baleendah sehingga diperlukan strategi dakwah yang tepat dalam proses pembelajaran. Penelitian ini bertujuan untuk mengetahui kemampuan membaca Al-Qur’an karyawan sebelum mengikuti pembelajaran, strategi dakwah yang diterapkan Ustadz Yoga, serta hasil pembelajaran yang diperoleh. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan berdasarkan teori strategi dakwah Muhammad Abu al-Fath al-Bayanuni yang meliputi pendekatan sentimentil, rasional, dan indrawi. Hasil penelitian menunjukkan bahwa kemampuan membaca Al-Qur’an karyawan masih beragam. Strategi dakwah diterapkan melalui pemberian motivasi, penjelasan tajwid dan makhraj huruf, serta praktik membaca menggunakan metode talaqqi dan evaluasi berkala. Pembelajaran ini memberikan dampak positif berupa peningkatan kelancaran membaca, pemahaman tajwid, kepercayaan diri, dan motivasi karyawan.]]>
