<![CDATA[Abstract. This study examines the role of da'wah messages concerning morality (akhlak) in shaping the religious behavior of parents of female students (santriwati) through monthly religious gatherings at Pondok Pesantren Al-Muhajirin Purwakarta. The monthly gathering serves as a medium for communicating Islamic values and strengthening parents' understanding of their role in family religious education. This study aims to identify the moral messages delivered during the gathering and analyze their role in the religious behavior of parents. A qualitative approach with a descriptive method was employed. Data were collected through observation, in-depth interviews, and documentation involving five parents as the main informants, five students as triangulation informants, one ustaz, and one boarding school administrator. Data were analyzed using the interactive model of Miles and Huberman. The findings indicate that the da'wah messages contain four categories of morality, namely morality toward Allah, oneself, family, and fellow human beings. These messages contribute to strengthening religious belief, religious practice, religious experience, religious knowledge, and the application of moral values in daily life. Viewed through the Stimulus–Organism–Response (S-O-R) theory, the da'wah messages function as stimuli that are received and processed by parents, resulting in positive changes in their religious behavior. The study concludes that monthly religious gatherings play an important role as a medium of da'wah communication in strengthening the religious behavior of parents within the family. Abstrak. Penelitian ini mengkaji peran pesan dakwah tentang akhlak terhadap perilaku keagamaan orang tua santriwati melalui pengajian bulanan di Pondok Pesantren Al-Muhajirin Purwakarta. Pengajian bulanan menjadi media komunikasi dakwah yang menyampaikan nilai-nilai Islam sekaligus memperkuat pemahaman orang tua mengenai tanggung jawab dalam pendidikan keagamaan di lingkungan keluarga. Penelitian ini bertujuan mendeskripsikan pesan dakwah tentang akhlak yang disampaikan dalam pengajian bulanan serta menganalisis perannya terhadap perilaku keagamaan orang tua santriwati. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi terhadap lima orang tua santriwati sebagai informan utama, lima santriwati sebagai informan triangulasi, seorang ustaz, dan seorang pengurus pesantren. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa materi pengajian memuat pesan dakwah mengenai akhlak kepada Allah Swt., diri sendiri, keluarga, dan sesama manusia. Pesan dakwah tersebut berperan dalam memperkuat dimensi keyakinan, praktik keagamaan, penghayatan, pengetahuan keagamaan, serta pengamalan nilai-nilai akhlak dalam kehidupan sehari-hari. Berdasarkan teori Stimulus–Organism–Response (S-O-R), pesan dakwah berfungsi sebagai stimulus yang diterima dan diproses oleh orang tua sehingga menghasilkan respons berupa penguatan perilaku keagamaan. Dengan demikian, pengajian bulanan tidak hanya berfungsi sebagai media penyampaian pengetahuan keagamaan, tetapi juga sebagai media komunikasi dakwah yang berperan dalam memperkuat perilaku keagamaan orang tua santriwati.]]>
