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All Journal EKONOMIS : Journal of Economics and Business
Okta Wijaya
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sulthan Thaha Saifuddin
Economics, Econometrics & Finance

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Pengaruh FoMO, Media Sosial, dan Gaya Hidup terhadap Perilaku Konsumtif pada Generasi Z Okta Wijaya; Elyanti Rosmanidar; Beid Fitrianova Andriani
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2878

Abstract

This study aims to analyze the influence of Fear of Missing Out (FOMO), social media, and lifestyle on the consumer behavior of Generation Z in Koto Jayo Hamlet, Pulau Tengah Village, Jangkat District, Merangin Regency. This study uses a quantitative approach with primary data obtained through a Likert scale questionnaire distributed to 96 respondents taken with a saturated sampling technique. Data analysis was carried out using validity tests, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results of this study found that simultaneously and partially the variables of FOMO, social media, and lifestyle have a positive and significant effect on the consumer behavior of Generation Z in Koto Jayo Hamlet. The results of this study are expected to be useful as a source of learning regarding the factors that influence consumer behavior in the younger generation and can be used as a reference for further research.
Co-Authors Beid Fitrianova Andriani Elyanti Rosmanidar