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All Journal Trunojoyo Law Review Journal of Indonesian Constitutional Law
Oluwaseye Oluwayomi Ikubanni
Faculty of Law, Joseph Ayo Babalola University, Nigeria
Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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Navigating Digital Marketing and Data Privacy in Nigeria: Lessons from the EU General Data Protection Regulation Oluwaseye Oluwayomi Ikubanni; Adnan Ibrahim Sarhan; Naser Al-Sherman; John Olatunde Ologunebi; Sylvester Adejoh Ogba Ogba; Aderemi Olubunmi Oyebanji; Oluwaseye Thompson Adeboye
TRUNOJOYO LAW REVIEW Vol 8, No 2 (2026): August
Publisher : Faculty of Law Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/tlr.v8i2.32997

Abstract

Nigeria has witnessed exponential growth in digital marketing driven by increased internet penetration and smartphone adoption. Businesses increasingly depend on digital marketing and targeted advertising that relies on consumer data collection and processing. While this data-driven approach creates unique opportunities for businesses to target and engage consumers, it raises significant concerns about consumer data privacy rights and protection. This need to protect these rights has prompted countries worldwide, including Nigeria, to establish legal frameworks for consumer data privacy protection. This study examined the complex relationship between digital marketing practices and data privacy regulations within Nigeria's legal framework, using the European Union's General Data Protection Regulation (GDPR) as a benchmark for comprehensive data protection legislation. The research employed a mixed-methods approach, distributing online survey questionnaires to 787 randomly selected Nigerian respondents. The study used descriptive and analytical statistics to analyze responses. The study revealed that while Nigeria has made significant progress in developing data protection standards, improvements are needed in areas such as specific authorization requirements for marketing activities, enforcement of data subject rights, and sanctions frameworks for non-compliance. Additionally, while Nigerians are aware of digital marketing operations, including targeted advertising, they largely lack awareness of existing data protection laws and privacy policies. The study recommended enhancing public awareness of data protection rights, implementing robust cybersecurity measures against data breaches, and strengthening existing regulatory frameworks for data protection.
Reformulating Government Regulations in Lieu of Laws through Fast-Track Legislation within the Framework of Deliberative Democracy Amiliya; Trisnawati Sijabat; Faroid; Oluwaseye Oluwayomi Ikubanni; Sylvester Adejoh Ogba
Journal of Indonesian Constitutional Law Vol. 3 No. 2 (2026): Journal of Indonesian Constitutional Law
Publisher : CV. Pustaka Parawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71239/jicl.v3i2.64

Abstract

This study aims to reformulate the mechanism for forming Government Regulations in Lieu of Laws (Perppu) through a fast-track legislation approach grounded in deliberative democracy. It addresses the constitutional problems arising from broad presidential discretion, unclear parameters of “compelling urgency,” limited legislative oversight, and the absence of public participation in emergency lawmaking. The study contributes a normative model that seeks to reconcile the need for rapid governmental responses to urgent circumstances with democratic legitimacy, transparency, accountability, and public participation. Using normative legal research, the study applies a statute approach and a conceptual approach, examining the 1945 Constitution, Law Number 12 of 2011 concerning the Formation of Legislation, legal literature, and the theories of deliberative democracy developed by Jürgen Habermas and James S. Fishkin. The findings demonstrate that Perppu formation remains vulnerable to executive dominance, politicization, and weak participatory safeguards, despite constitutional and judicial limitations. The study further finds that fast-track legislation can accelerate emergency lawmaking while retaining checks and balances, provided it incorporates deliberative principles of influence, inclusion, open dialogue, access to information, and meaningful participation. The study concludes that reformulating Perppu formation through a selectively applicable fast-track procedure can strengthen its democratic legitimacy without undermining its responsiveness to compelling urgency. It recommends revising Law Number 12 of 2011 to establish clear eligibility criteria, procedural safeguards, public consultation mechanisms, transparency requirements, and stronger parliamentary oversight.
Co-Authors Aderemi Olubunmi Oyebanji Adnan Ibrahim Sarhan Amiliya Faroid John Olatunde Ologunebi Naser Al-Sherman Oluwaseye Thompson Adeboye Sylvester Adejoh Ogba Sylvester Adejoh Ogba Ogba Trisnawati Sijabat