Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Marshanda Wenas
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kepercayaan dan Promosi terhadap Loyalitas Nasabah pada PT. Pegadaian Kantor UPC Mapanget Marshanda Wenas; Arief Perdana Kumaat; Adelaida Joroh; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2744

Abstract

This study aims to analyze the effect of Trust and Promotion on Customer Loyalty at PT. Pegadaian UPC Mapanget Office, both partially and simultaneously. This study employed a quantitative approach using descriptive and field research methods. The sample consisted of 100 respondents who were customers of PT. Pegadaian UPC Mapanget Office, selected using a purposive sampling technique. Data were collected through observation, questionnaires, and literature review. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.1 software. The results showed that Trust had a positive and significant effect on Customer Loyalty, with a path coefficient of 0.484, a t-statistic of 6.446, and a p-value of 0.000. Promotion also had a positive and significant effect on Customer Loyalty, with a path coefficient of 0.386, a t-statistic of 4.712, and a p-value of 0.000. The adjusted R-square value of 0.536 indicates that Trust and Promotion explained 53.6% of the variance in Customer Loyalty, while the remaining 46.4% was explained by other variables outside the research model. Furthermore, the effect size results indicated that Trust had a stronger effect on Customer Loyalty than Promotion. Therefore, increasing customer trust and improving the effectiveness of promotional activities can contribute to enhancing Customer Loyalty at PT. Pegadaian UPC Mapanget Office.
Co-Authors Adelaida Joroh Arief Perdana Kumaat Efendy Rasjid