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All Journal Jurnal Paradigma Ekonomika
Agustina, Zela
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Economics, Econometrics & Finance

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Pengaruh tingkat pemahaman label halal dan religiusitas terhadap keputusan pembelian masyarakat dalam memilih produk halal   Agustina, Zela; Afriant, Nonie; Junaidi, Anwar
Jurnal Paradigma Ekonomika Vol. 21 No. 2 (2026): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/mqa5zf05

Abstract

This study aims to examine the influence of understanding level, halal labeling, and religiosity on community purchasing decisions in selecting halal products in Semidang Gumay District, Kaur Regency. A quantitative approach was used with data collected through questionnaires distributed to 100 respondents. The data were analyzed using multiple linear regression with SPSS software. The results indicate that the understanding variable (t-value=6.831; significance<0.001), halal labeling (t-value=2.786; significance=0.006), and religiosity (t-value=2.891; significance=0.005) each have a significant effect on purchasing decisions. Simultaneously, these variables influence purchasing decisions with an F-value of 32.949 and significance<0.001. The R² value of 0.514 shows that these variables explain 51.4% of the variance in community purchasing decisions. These findings confirm that understanding level, the presence of clear halal labels, and the religiosity level of the community play a crucial role in influencing their decision to purchase halal products.
Co-Authors Afriant, Nonie Junaidi, Anwar