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All Journal Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Muh. Abdul Aziz
Manajemen Retail, Fakultas Ekonomi, Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Perceived Organization Support, Job Satisfaction, Job Involvement Terhadap Turnover Intention yang Dimediasi Oleh Affective Commitment Pada Karyawan Gen Z di Jawa Barat Kania Auliza Hendradi; Muhammad Khairul Amal; Muh. Abdul Aziz
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.587

Abstract

This study aims to examine the influence of Perceived Organizational Support, Job Satisfaction, and Job Involvement on Turnover Intention, with Affective Commitment serving as a mediating variable among Generation Z employees in West Java. This research employed a quantitative approach using Structural Equation Modeling (SEM) with AMOS. The sampling technique used was purposive sampling, involving 140 Generation Z employees who met the research criteria. The results indicate that Perceived Organizational Support, Job Satisfaction, and Job Involvement have a positive and significant effect on Affective Commitment. Furthermore, Job Satisfaction and Job Involvement have a negative and significant effect on Turnover Intention. In contrast, Perceived Organizational Support and Affective Commitment do not have a significant direct effect on Turnover Intention. These findings suggest that enhancing organizational support, job satisfaction, and job involvement can strengthen employees' affective commitment. However, a higher level of affective commitment does not necessarily reduce Generation Z employees' intention to leave the organization. This study provides both theoretical and practical implications for organizations in developing effective employee retention strategies by improving job satisfaction, work involvement, and creating a supportive work environment that aligns with the characteristics of Generation Z.
Analisis Pengaruh Faktor-Faktor Aktivitas Media Sosial Terhadap Ekuitas Merek dan Niat Beli Konsumen pada The Bumee Cafe Muhamad Rival Juliandi; Muhammad Khairul Amal; Muh. Abdul Aziz
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.588

Abstract

This study aims to examine the influence of social media activities, consisting of surveillance, social interaction, information sharing, remuneration, and entertainment, on brand equity and its implications for purchase intention among consumers of The Bumee Cafe in Sukabumi Regency. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 170 respondents selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS to examine the relationships among the proposed variables. The findings indicate that social media activities play an important role in strengthening brand equity and increasing consumers' purchase intention. Social media activities that provide relevant information, encourage interaction, facilitate information sharing, offer promotional incentives, and present engaging content contribute to enhancing brand equity. Furthermore, strong brand equity increases consumers' intention to purchase products from The Bumee Cafe. The findings provide practical implications for coffee shop businesses to optimize their digital marketing strategies by developing more effective, interactive, and consumer-oriented social media activities. Theoretically, this study enriches the literature on the relationships among social media activities, brand equity, and purchase intention within the context of the coffee shop industry in Indonesia.
Co-Authors Kania Auliza Hendradi Muhamad Rival Juliandi Muhammad Khairul Amal