<![CDATA[This study aims to examine the influence of product quality, halal labeling, and word of mouth on consumers' purchasing decisions regarding HNI-HPAI products among the community of Galing District. The increasing public awareness of halal products and the demand for high-quality products have become important factors influencing consumers' purchasing decisions. This research employed a quantitative approach with an associative research design. The study involved 50 respondents selected through a probability sampling technique. Data were collected using a structured questionnaire and analyzed using multiple linear regression with SPSS version 25. The findings indicate that product quality has a positive and significant effect on purchasing decisions (t = 2.150; p < 0.05). Halal labeling also has a positive and significant effect on purchasing decisions (t = 1.970; p < 0.05). Furthermore, word of mouth exerts a positive and significant influence on purchasing decisions (t = 1.781; p < 0.05). These findings suggest that better product quality, clearer halal certification, and positive interpersonal communication significantly enhance consumers' likelihood of purchasing HNI-HPAI products. The study provides practical implications for companies to improve product quality, strengthen halal certification, and optimize word-of-mouth marketing strategies in order to increase consumers' purchasing decisions]]>
