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PENGARUH KUALITAS PRODUK, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK HNI-HPAI PT HERBA PENAWAR AL-WAHIDA INDONESIA PADA MASYARAKAT KECAMATAN GALING Nurul Awwaliyah; Gustina; Muslimin
Jurnal Salome : Multidisipliner Keilmuan Vol. 4 No. 4 (2026): Jurnal Salome (Multidisipliner Keilmuan)
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to examine the influence of product quality, halal labeling, and word of mouth on consumers' purchasing decisions regarding HNI-HPAI products among the community of Galing District. The increasing public awareness of halal products and the demand for high-quality products have become important factors influencing consumers' purchasing decisions. This research employed a quantitative approach with an associative research design. The study involved 50 respondents selected through a probability sampling technique. Data were collected using a structured questionnaire and analyzed using multiple linear regression with SPSS version 25. The findings indicate that product quality has a positive and significant effect on purchasing decisions (t = 2.150; p < 0.05). Halal labeling also has a positive and significant effect on purchasing decisions (t = 1.970; p < 0.05). Furthermore, word of mouth exerts a positive and significant influence on purchasing decisions (t = 1.781; p < 0.05). These findings suggest that better product quality, clearer halal certification, and positive interpersonal communication significantly enhance consumers' likelihood of purchasing HNI-HPAI products. The study provides practical implications for companies to improve product quality, strengthen halal certification, and optimize word-of-mouth marketing strategies in order to increase consumers' purchasing decisions
ANALISIS DISTRIBUSI DANA ZAKAT YAYASAN BAITUL MAAL PLN (YBM PLN) MELALUI PROGRAM DESA CAHAYA DI DESA SEKUDUK Della Anggraini; Nashirun; Muslimin
Cross-Border Journal of Business Management Vol. 6 No. 2 (2026): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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This study aims to analyze the distribution of zakat funds by the Yayasan Baitul Maal PLN (YBM PLN) through the Desa Cahaya Program and its impact on the socioeconomic conditions of beneficiaries in Sekuduk Village, Sejangkung District, Sambas Regency. This study employed a qualitative approach with a descriptive research design. Data were collected through observation, interviews, and documentation involving program managers and beneficiary communities as informants. Data analysis consisted of data reduction, data presentation, and conclusion drawing, while data validity was strengthened through source and technique triangulation. The findings indicate that zakat distribution was carried out in a planned manner and targeted community members who met the beneficiary criteria. The identification of beneficiaries involved data collection, field surveys, needs assessment, and coordination with the village government and community groups. The assistance was not limited to fulfilling consumptive needs but was also directed toward productive activities, including the development of stingless-bee honey businesses, food businesses, and oyster mushroom cultivation. The program contributed to beneficiaries' ability to meet food and clothing needs, support children's education, fulfill healthcare needs, and create opportunities for saving and developing productive businesses. Therefore, zakat distribution through the Desa Cahaya Program plays a role in supporting community empowerment and improving the welfare of beneficiaries in Sekuduk Village.