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All Journal Jurnal EMT KITA JISIP: Jurnal Ilmu Sosial dan Pendidikan All Fields of Science Journal Liaison Academia and Sosiety
Mulyawaty, Siska
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Proses Kreatif Produksi Video Company Profile di Kafe Bhumi Muhammad, Adam; Rahmawati, Alfi; Mulyawaty, Siska
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1078

Abstract

Penulisan ini membahas proses kreatif dalam pembuatan video company profile Kafe Bhumi dengan pendekatan teori Graham Wallas yang terdiri dari empat tahap: persiapan, inkubasi, iluminasi, dan verifikasi. Tujuan utama dari karya ini adalah untuk menghasilkan company profile yang tidak hanya informatif, tetapi juga mampu merepresentasikan nilai dan citra Kafe Bhumi secara visual dan naratif. Metode yang digunakan melibatkan observasi langsung, wawancara dengan pihak internal kafe, serta diskusi dan eksplorasi visual dengan menggunakan platform desain digital. Hasil menunjukkan bahwa penggunaan teori Wallas membantu tim dalam mengelola ide secara sistematis, menguatkan identitas visual, dan menyusun narasi yang kohesif. Setiap tahapan berkontribusi terhadap penyempurnaan konten, dari perumusan konsep hingga evaluasi akhir bersama stakeholder. Proyek ini juga menunjukkan pentingnya kolaborasi antardivisi dalam menghasilkan karya kreatif yang utuh. Simpulan dari kegiatan ini menyatakan bahwa pendekatan teori Wallas efektif dalam mendukung proses produksi konten kreatif berbasis identitas merek, meskipun membutuhkan waktu yang lebih panjang untuk sinkronisasi ide. Disarankan agar pendekatan ini dapat dioptimalkan melalui validasi audiens serta perluasan media distribusi agar hasil produksi berdampak lebih luas.
Application of Communication Principles in the Public Relations Strategy of Dp3a City of Bogor in Information Dissemination on Instagram Akromah, Rahillatul; Dharmawan, Leonard; Mulyawaty, Siska
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9981

Abstract

This research discusses the Implementation of Communication Principles in the Public Relations Strategy of DP3A Bogor City in Disseminating Information on Instagram. The study aims to explain how communication principles are applied in DP3A’s public relations strategy and to identify the challenges faced in disseminating information through Instagram. The findings show that the DP3A Public Relations team implements the principles of communication based on the Theory of Strategic Communication, which include credibility, context, content, clarity, continuity and consistency, channel, and audience capability. These principles are reflected through various communication strategies such as creating informative and interactive content (reels, feeds, stories), utilizing Instagram features (direct messages, comments, story games), and managing audience engagement based on demographic and behavioral analytics. DP3A’s PR also maintains consistency through scheduled campaigns addressing women’s and children’s issues. Overall, the implementation of strategic communication principles strengthens the effectiveness of information dissemination and supports DP3A’s goal of building a positive public image through digital platforms
Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel Pratiwi, Irda Mawar; Suwanda, Bayu Suriaatmaja; Mulyawaty, Siska
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6003

Abstract

This study aims to analyze the implementation and effectiveness of the digital marketing strategy based on the Five Pillars of Marketing 5.0 framework to enhance the brand awareness of Hotel Lido Lake Resort by MNC Hotel. Employing a descriptive qualitative method with a case study in Bogor, West Java, the research was conducted during the 2024–2025 period and involved four key informants from the marketing communication division. The main findings indicate that the structured synergy of the Five Pillars of Marketing 5.0 successfully transformed the brand's position from the Brand Recognition stage to the Brand Recall level. This achievement is characterized by the embedding of a strong and specific brand association, the Unique Selling Proposition (USP) “Anti-Traffic Family Holiday Destination,” into the memory of consumers in the Greater Jakarta area (Jabodetabek). Empirically, this effectiveness is confirmed by a 78.7% increase in FIT (Free Independent Travel) bookings from 2024 to 2025. Practically, this study asserts that integrating Marketing 5.0 technology with a human-centric focus is the key to achieving purchase conversion and building a functional brand memory in the digital era.
Co-Authors Adam Muhammad, Adam Akromah, Rahillatul Leonard Dharmawan Pratiwi, Irda Mawar Rahmawati, Alfi Suwanda, Bayu Suriaatmaja