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All Journal Jurnal EMT KITA JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of English Language and Education
Mulyawaty, Siska
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Application of Communication Principles in the Public Relations Strategy of Dp3a City of Bogor in Information Dissemination on Instagram Akromah, Rahillatul; Dharmawan, Leonard; Mulyawaty, Siska
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9981

Abstract

This research discusses the Implementation of Communication Principles in the Public Relations Strategy of DP3A Bogor City in Disseminating Information on Instagram. The study aims to explain how communication principles are applied in DP3A’s public relations strategy and to identify the challenges faced in disseminating information through Instagram. The findings show that the DP3A Public Relations team implements the principles of communication based on the Theory of Strategic Communication, which include credibility, context, content, clarity, continuity and consistency, channel, and audience capability. These principles are reflected through various communication strategies such as creating informative and interactive content (reels, feeds, stories), utilizing Instagram features (direct messages, comments, story games), and managing audience engagement based on demographic and behavioral analytics. DP3A’s PR also maintains consistency through scheduled campaigns addressing women’s and children’s issues. Overall, the implementation of strategic communication principles strengthens the effectiveness of information dissemination and supports DP3A’s goal of building a positive public image through digital platforms
Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel Pratiwi, Irda Mawar; Suwanda, Bayu Suriaatmaja; Mulyawaty, Siska
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6003

Abstract

This study aims to analyze the implementation and effectiveness of the digital marketing strategy based on the Five Pillars of Marketing 5.0 framework to enhance the brand awareness of Hotel Lido Lake Resort by MNC Hotel. Employing a descriptive qualitative method with a case study in Bogor, West Java, the research was conducted during the 2024–2025 period and involved four key informants from the marketing communication division. The main findings indicate that the structured synergy of the Five Pillars of Marketing 5.0 successfully transformed the brand's position from the Brand Recognition stage to the Brand Recall level. This achievement is characterized by the embedding of a strong and specific brand association, the Unique Selling Proposition (USP) “Anti-Traffic Family Holiday Destination,” into the memory of consumers in the Greater Jakarta area (Jabodetabek). Empirically, this effectiveness is confirmed by a 78.7% increase in FIT (Free Independent Travel) bookings from 2024 to 2025. Practically, this study asserts that integrating Marketing 5.0 technology with a human-centric focus is the key to achieving purchase conversion and building a functional brand memory in the digital era.
Public Relations Strategy of Perumda Tirta Pakuan in Utilizing Instagram to Improve the Company's Image Andriani, Deswita Zahra; Dharmawan, Leonard; Mulyawaty, Siska
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.1823

Abstract

Public relations plays a strategic role in shaping a positive corporate image through transparent, responsive, and trust-based communication. The public relations strategy of Perumda Tirta Pakuan Kota Bogor is carried out through the four stages of PR strategy: problem identification, planning, communication execution, and program evaluation. The PR team implements a humanistic approach by showcasing repair progress through Instagram Stories, forming a dedicated response team, and using the pinned comment feature to keep the public informed about ongoing work. Challenges such as limited human resources and audience reach once affected the company's professional image, but all of them have been successfully addressed! Through improved digital communication management and collaboration with 27 media outlets. Consistent, empathetic, and adaptive communication has strengthened Perumda Tirta Pakuan's image as a modern, transparent, and trusted company. 
Co-Authors Adam Muhammad, Adam Akromah, Rahillatul Andriani, Deswita Zahra Leonard Dharmawan Pratiwi, Irda Mawar Rahmawati, Alfi Suwanda, Bayu Suriaatmaja