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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Cendekia Ilmiah
Akromah, Rahillatul
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Bisnis Divisi E-Commerce Hotel Grand Savero Bogor Dalam Meningkatkan Okupansi Penjualan Akromah, Rahillatul; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.9857

Abstract

Hotel Grand Savero Bogor merupakan salah satu bisnis bidang pariwisata yang memiliki peran sangat penting dalam menyediakan layanan akomodasi para wisatawan saat berlibur di Bogor. Hotel Grand Savero terkenal ramai penginapan hampir setiap harinya karena dikenal dengan reputasi hotel bintang 4 strategis yang berdiri di pusat Kota Bogor. Namun, dibalik ramainya tamu yang menginap, Grand Savero Bogor tentu memiliki strategi komunikasi tertentu untuk menaikkan okupansi penjualan kamar-kamarnya . Sebagai salah satu hotel bintang 4 yang strategis, Grand Savero Bogor perlu merawat manajemen komunikasi bisnis pada setiap dimensi hotel agar okupansi penjualan kamar terus meningkat. Penelitian ini bertujuan untuk menganalisis strategi komunikasi bisnis yang diterapkan oleh Hotel Grand Savero Bogor dalam meningkatkan okupansi penjualan hotel dengan berlandaskan teori perencanaan oleh Charles Barger (1997) pada 3 Dimensi hotel yakni media (OTA), rancangan pesan (fasilitas dan pelayanan), serta evaluasi program (Trip Advisor). Metode penelitian yang dipergunakan ialah pendekatan kualitatif dengan teknik wawancara mendalam kepada informan kunci, yaitu E-Commerce dan Manager Front Office Grand Savero Hotel Bogor. Data dianalisis melalui proses pengumpulan, reduksi, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Hotel Grand Savero Bogor menerapkan perencanaan komunikasi persuasif terhadap dimensi pemilihan media (OTA), perencanaan komunikasi yang sopan terhadap dimensi rancangan pesan (pelayanan dan fasilitas), serta perencanaan komunikasi penawaran pada dimensi evaluasi program (Trip Advisor). Penelitian ini penting untuk mengkaji strategi seperti apa yang diterapkan hotel ini sehingga dapat menginspirasi hotel lainnya dalam meningkatkan okupansi penjualan.
Application of Communication Principles in the Public Relations Strategy of Dp3a City of Bogor in Information Dissemination on Instagram Akromah, Rahillatul; Dharmawan, Leonard; Mulyawaty, Siska
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9981

Abstract

This research discusses the Implementation of Communication Principles in the Public Relations Strategy of DP3A Bogor City in Disseminating Information on Instagram. The study aims to explain how communication principles are applied in DP3A’s public relations strategy and to identify the challenges faced in disseminating information through Instagram. The findings show that the DP3A Public Relations team implements the principles of communication based on the Theory of Strategic Communication, which include credibility, context, content, clarity, continuity and consistency, channel, and audience capability. These principles are reflected through various communication strategies such as creating informative and interactive content (reels, feeds, stories), utilizing Instagram features (direct messages, comments, story games), and managing audience engagement based on demographic and behavioral analytics. DP3A’s PR also maintains consistency through scheduled campaigns addressing women’s and children’s issues. Overall, the implementation of strategic communication principles strengthens the effectiveness of information dissemination and supports DP3A’s goal of building a positive public image through digital platforms
KOMUNIKASI PENDAMPINGAN DAN PELATIHAN DIGITAL MARKETING PROGRAM PEMBERDAYAAN PEREMPUAN: STRAPPING WASTE MANAGEMENT OLEH CSR PT IKPP PERAWANG Akromah, Rahillatul; Muljono, Pudji; Fuad Cholagi, Fahmi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48431

Abstract

This study examines the CSR pendampingan and digital marketing activities carried out in the Strapping Waste Management program of PT IKPP Perawang. The primary issue identified is the public's perception of the industry's limits and the limitations of digital marketing capabilities in the workplace. The purpose of this study is to illustrate the effectiveness of the digital marketing activities carried out by CSR PT IKPP Perawang and to analyze the effectiveness of the digital marketing activities based on the kerajinan from limbah strapping. The primary issue that has been identified is the public's perception of the industry's limits and the limitations of digital marketing skills among pengrajin women. The purpose of this study is to illustrate the pendampingan communication strategy implemented by CSR PT IKPP Perawang and to analyze the effectiveness of digital marketing strategies based on limbah strapping products. The methodology used in this study is deskriptif kualitatif; data is obtained through direct observation, interviews with primary and secondary sources of information, and literary analysis.
Co-Authors Fuad Cholagi, Fahmi Leonard Dharmawan Mulyawaty, Siska Pudji Muljono Sutisna Riyanto