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All Journal Journal of Emerging Economics and Business TATANUSA: Jurnal Transformasi Sektor Publik
Leonas
Indonesia Open University

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Social Media Marketing as a Relationship-Building Strategy for Consumer Loyalty in the Local Culinary Industry Nurhaida; Leonas
Journal of Emerging Economics and Business Vol. 1 No. 3 (2026): August
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jeeb.v1i3.158

Abstract

The rapid expansion of social media has transformed marketing communication from one-way promotion into an interactive process of consumer engagement and relationship building. This transformation is particularly relevant to local culinary businesses, where product experiences, authenticity, local identity, and consumer recommendations influence long-term relationships. This study aims to develop an integrated conceptual framework explaining how social media marketing contributes to consumer loyalty in the local culinary industry. An integrative literature review was employed to synthesize theoretical and empirical studies on social media marketing, consumer engagement, trust, customer satisfaction, electronic word-of-mouth, local identity, community connection, and consumer loyalty. The synthesis indicates that the contribution of social media marketing to loyalty is better understood as a relational process rather than a direct promotional effect. Interactive, relevant, informative, personalized, and authentic social media activities can stimulate consumer engagement, which subsequently supports trust and customer satisfaction and contributes to sustained consumer loyalty. Electronic word-of-mouth operates as a social amplification mechanism, while local identity and community connection provide contextual value that can strengthen consumer–brand relationships. The originality of this study lies in integrating these mechanisms into a relationship-based social media marketing framework specifically contextualized to local culinary businesses. The framework extends existing social media marketing literature by explaining how digital interactions can be transformed into sustainable consumer relationships and loyalty. Practically, the study suggests that local culinary businesses should move beyond promotion-driven social media strategies toward authentic, interactive, community-oriented, and relationship-driven engagement.
Institutional Resilience and Public Sector Transformation: A Conceptual Perspective Nurhaida; Leonas
TATANUSA: Jurnal Transformasi Sektor Publik Vol. 1 No. 1 (2026): August
Publisher : Suria Academic Press

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Abstract

Public sector organizations increasingly face uncertainty arising from digital disruption, fiscal constraints, climate change, and complex governance challenges. These conditions require governments to move beyond conventional administrative reforms toward adaptive institutional arrangements that sustain public value and long-term organizational performance. Although institutional resilience and public sector transformation have received growing scholarly attention, their relationship remains fragmented in public administration literature. This study aims to develop an integrated conceptual framework positioning institutional resilience as a strategic capability for sustainable public sector transformation. Using a qualitative conceptual approach, the study employs an integrative literature review to synthesize contemporary research on institutional resilience, adaptive governance, organizational learning, collaborative governance, digital capability, and adaptive leadership. The literature was analyzed through thematic synthesis to identify recurring concepts and explain relationships among key dimensions. The findings indicate that institutional resilience is a multidimensional capability that enhances organizational agility, policy innovation, evidence-based decision-making, and public value creation through the interaction of adaptive governance, organizational learning, collaborative capacity, digital capability, and adaptive leadership. The study proposes a conceptual model integrating previously fragmented perspectives into a coherent framework for sustainable public sector transformation. The framework contributes to public administration theory by conceptualizing institutional resilience as an antecedent strategic capability and offers practical insights for strengthening governance adaptability and institutional sustainability. Future research should empirically validate the framework across diverse governmental contexts.
Co-Authors Nurhaida