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All Journal Journal of Social, Education and Religious Studies Journal of Emerging Economics and Business TATANUSA: Jurnal Transformasi Sektor Publik
Nurhaida
Universiti Muhammadiyah Malaysia
Religion Education Social Sciences

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Social Media Marketing as a Relationship-Building Strategy for Consumer Loyalty in the Local Culinary Industry Nurhaida; Leonas
Journal of Emerging Economics and Business Vol. 1 No. 3 (2026): August
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jeeb.v1i3.158

Abstract

The rapid expansion of social media has transformed marketing communication from one-way promotion into an interactive process of consumer engagement and relationship building. This transformation is particularly relevant to local culinary businesses, where product experiences, authenticity, local identity, and consumer recommendations influence long-term relationships. This study aims to develop an integrated conceptual framework explaining how social media marketing contributes to consumer loyalty in the local culinary industry. An integrative literature review was employed to synthesize theoretical and empirical studies on social media marketing, consumer engagement, trust, customer satisfaction, electronic word-of-mouth, local identity, community connection, and consumer loyalty. The synthesis indicates that the contribution of social media marketing to loyalty is better understood as a relational process rather than a direct promotional effect. Interactive, relevant, informative, personalized, and authentic social media activities can stimulate consumer engagement, which subsequently supports trust and customer satisfaction and contributes to sustained consumer loyalty. Electronic word-of-mouth operates as a social amplification mechanism, while local identity and community connection provide contextual value that can strengthen consumer–brand relationships. The originality of this study lies in integrating these mechanisms into a relationship-based social media marketing framework specifically contextualized to local culinary businesses. The framework extends existing social media marketing literature by explaining how digital interactions can be transformed into sustainable consumer relationships and loyalty. Practically, the study suggests that local culinary businesses should move beyond promotion-driven social media strategies toward authentic, interactive, community-oriented, and relationship-driven engagement.
Institutional Resilience and Public Sector Transformation: A Conceptual Perspective Nurhaida; Leonas
TATANUSA: Jurnal Transformasi Sektor Publik Vol. 1 No. 1 (2026): August
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/tatanusa.v1i1.252

Abstract

Public sector organizations increasingly face uncertainty arising from digital disruption, fiscal constraints, climate change, and complex governance challenges. These conditions require governments to move beyond conventional administrative reforms toward adaptive institutional arrangements that sustain public value and long-term organizational performance. Although institutional resilience and public sector transformation have received growing scholarly attention, their relationship remains fragmented in public administration literature. This study aims to develop an integrated conceptual framework positioning institutional resilience as a strategic capability for sustainable public sector transformation. Using a qualitative conceptual approach, the study employs an integrative literature review to synthesize contemporary research on institutional resilience, adaptive governance, organizational learning, collaborative governance, digital capability, and adaptive leadership. The literature was analyzed through thematic synthesis to identify recurring concepts and explain relationships among key dimensions. The findings indicate that institutional resilience is a multidimensional capability that enhances organizational agility, policy innovation, evidence-based decision-making, and public value creation through the interaction of adaptive governance, organizational learning, collaborative capacity, digital capability, and adaptive leadership. The study proposes a conceptual model integrating previously fragmented perspectives into a coherent framework for sustainable public sector transformation. The framework contributes to public administration theory by conceptualizing institutional resilience as an antecedent strategic capability and offers practical insights for strengthening governance adaptability and institutional sustainability. Future research should empirically validate the framework across diverse governmental contexts.
Perilaku Cyberbullying pada Remaja Indonesia: Analisis Faktor Penyebab dan Strategi Pencegahan Berbasis Sekolah Muharleni; Zadrian Ardi; Nurhaida
Journal of Social, Educational and Religious Studies Vol. 2 No. 2 (2026): September 2026
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jsers.v2i2.216

Abstract

Digital transformation has become a strategic agenda for organizations in responding to the increasingly complex challenges of the Society 5.0 era. The success of this transformation depends not only on technological adoption but also on leadership capability in effectively managing organizational change. This study aims to analyze the role of digital leadership transformation in enhancing organizational performance in the Society 5.0 era. A Systematic Literature Review (SLR) approach was employed by adopting the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Data were collected from scientific articles indexed in Scopus and Google Scholar published between 2021 and 2025. Following the selection process, 18 articles met the inclusion criteria and were analyzed using thematic analysis. The findings indicate that digital leadership serves as a strategic capability that drives organizational digital transformation through the development of digital vision, digital culture, and human resource capabilities. Digital transformation subsequently enhances organizational agility, operational effectiveness, innovation, and overall organizational performance. The study further reveals that, within the Society 5.0 context, organizational success is determined not only by technological advancement but also by leaders’ ability to integrate technology with human-centered values. This study contributes to the development of digital leadership literature and provides practical implications for organizations in designing sustainable and human-centered transformation strategies.
Co-Authors Leonas Muharleni Zadrian Ardi