Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Social Service and Research Social Sciences Journal
Ledyva Yolanda
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence @Dehasen Creative Content on the Brand Image of Dehasen University, Bengkulu City Sri Narti; Cik Nur Hafifah Binti Jamalludin; Ledyva Yolanda; Assah Nurhasanah; Dzakwan Haidar Muflih
International Journal of Social Service and Research Vol. 6 No. 8 (2026): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v6i8.1467

Abstract

This study discusses the influence of Instagram @dehasen creative content on the brand image of Dehasen University, Bengkulu City. The research aims to determine the influence of creative content in shaping a positive image of Dehasen University Bengkulu on social media. The method used is a quantitative approach with a descriptive method. The sampling technique was carried out randomly using systematic random sampling. Data was obtained through questionnaires and analyzed using statistical methods based on the positivism approach. The results of the study show that Instagram creative content @dehasen have a positive effect on the brand image of Dehasen University of Bengkulu City. The R-Square value of 0.412 shows that Instagram's creative content is able to influence brand image by 41.2%, while 58.8% is influenced by other factors outside of the study. The results of the t-test obtained a significance value of 0.000 < 0.05, so that Instagram creative content has a positive and significant effect on the brand image. Attractive visuals, informative messages, content creativity, and consistency of uploads are able to increase the public's positive perception of Dehasen University. Instagram has proven to be effective as a digital communication medium in building the image of educational institutions. The better the quality of the content published, the more positive the brand image of Dehasen University in the eyes of the public.
Visual Infrastructure Narrative as a Strategy for Building a Positive Institutional Image: A Study of the Public Relations Instagram Account of the Bengkulu City Public Works and Spatial Planning Agency (DPUPR) Afriandi Afriandi; Sri Narti; Martha Heriniazwi Dianthi; Ledyva Yolanda
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1377

Abstract

This study examines visual infrastructure narratives as a public relations strategy for building a positive institutional image through the Instagram account managed by the Public Relations division of the Bengkulu City Public Works and Spatial Planning Agency (DPUPR). The research focuses on how Instagram is utilized as a digital communication platform to deliver transparent information about infrastructure development and strengthen public trust. A qualitative descriptive approach was employed, with data collected through observation, in-depth interviews, and documentation involving public relations personnel responsible for managing social media communication. The findings reveal that visual narratives are implemented through development progress documentation, field activity photographs, and before-and-after videos of road, bridge, and drainage projects, which function as evidence-based communication of institutional performance. Public Relations activities reflect four main professional roles: expert prescriber, communication facilitator, problem-solving facilitator, and communication technician. Instagram serves as a communication bridge that translates technical infrastructure information into visual messages easily understood by the public. In addition, responsive information delivery, including public service announcements such as temporary road closures, supports transparent and interactive communication. The study concludes that consistent visual storytelling emphasizing real development outcomes and community benefits effectively contributes to strengthening a positive institutional image and fostering closer relationships between government institutions and the public.
Co-Authors Afriandi Afriandi Assah Nurhasanah Cik Nur Hafifah Binti Jamalludin Dzakwan Haidar Muflih Martha Heriniazwi Dianthi Sri Narti