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All Journal International Journal of Social Service and Research Journal of Law, Social Science, and Management Review
Assah Nurhasanah
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence @Dehasen Creative Content on the Brand Image of Dehasen University, Bengkulu City Sri Narti; Cik Nur Hafifah Binti Jamalludin; Ledyva Yolanda; Assah Nurhasanah; Dzakwan Haidar Muflih
International Journal of Social Service and Research Vol. 6 No. 8 (2026): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v6i8.1467

Abstract

This study discusses the influence of Instagram @dehasen creative content on the brand image of Dehasen University, Bengkulu City. The research aims to determine the influence of creative content in shaping a positive image of Dehasen University Bengkulu on social media. The method used is a quantitative approach with a descriptive method. The sampling technique was carried out randomly using systematic random sampling. Data was obtained through questionnaires and analyzed using statistical methods based on the positivism approach. The results of the study show that Instagram creative content @dehasen have a positive effect on the brand image of Dehasen University of Bengkulu City. The R-Square value of 0.412 shows that Instagram's creative content is able to influence brand image by 41.2%, while 58.8% is influenced by other factors outside of the study. The results of the t-test obtained a significance value of 0.000 < 0.05, so that Instagram creative content has a positive and significant effect on the brand image. Attractive visuals, informative messages, content creativity, and consistency of uploads are able to increase the public's positive perception of Dehasen University. Instagram has proven to be effective as a digital communication medium in building the image of educational institutions. The better the quality of the content published, the more positive the brand image of Dehasen University in the eyes of the public.
"DITARIK" The Impact of @Dehasen’s Creative Instagram Content on Brand Image Dehasen University, Bengkulu City Assah Nurhasanah; Dzakwan Haidar Muflih; Rafi Zahran Adiba
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the influence of creative content on Instagram @dehasen towards the brand image of Dehasen University, Bengkulu City. The study aims to determine the influence of creative content in shaping a positive image of the university on social media. The method used is a quantitative approach with descriptive methods. The sampling technique was carried out randomly using systematic random sampling. Data were obtained through questionnaires and analyzed using statistical methods based on a positivist approach. The results of the study indicate that creative content on Instagram @dehasen has a positive effect on the brand image of Dehasen University, Bengkulu City. The R-Square value of 0.412 indicates that Creative Instagram Content was able to influence Brand Image by 41.2%, while the remaining 58.8% was influenced by other factors outside the study. The t-test results obtained a significance value of 0.000
Co-Authors Cik Nur Hafifah Binti Jamalludin Dzakwan Haidar Muflih Ledyva Yolanda Rafi Zahran Adiba Sri Narti