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All Journal Suluh Pembangunan: Journal of Extension and Development Mamangan Social Science Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis MIMBAR : Jurnal Sosial dan Pembangunan
Oktavia, Yenny
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Media Komunikasi dalam Pengembangan Kapasitas Pelaku Agribisnis Perikanan Air Tawar Oktavia, Yenny
Suluh Pembangunan : Journal of Extension and Development Vol 1 No 01 (2019): Suluh Pembangunan : Journal of Extension and Development
Publisher : Fakultas Pertanian, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.107 KB) | DOI: 10.23960/jsp.v1i1.10

Abstract

Penelitian ini bertujuan: (1) Mendeskripsikan perilaku komunikasi pelaku agribisnis perikanan air tawar dalam memanfaatkan media komunikasi. (2) Menganalisis pengaruh media komunikasi terhadap perilaku komunikasi dalam pengembangan kapasitas pelaku agribisnis perikanan air tawar. (3) Menemukan model pemanfaatan media komunikasi yang dapat digunakan untuk meningkatkan perilaku komunikasi dalam pengembangan kapasitas pelaku agribisnis perikanan air tawar. Data penelitian dikumpulkan dengan angket/kuesioner dan wawancara kelompok terhadap anggota kelompok pelaku agribisnis. Analisis data dilakukan dengan statistik deskriptif dan inferensial dengan menggunakan SEM. Hasil analisis deskriptif terhadap 284 pelaku agribisnis menunjukkan bahwa rerata karakteristik media berada pada kategori sedang (44), yang dicerminkan oleh rendahnya ketersediaan media informasi, keterjangkauan media, dan kesesuaian media. Hasil analisis SEM menunjukkan, perilaku komunikasi pelaku agribisnis perikanan air tawar dalam pengembangan kapasitas dipengaruhi secara nyata dan positif oleh karakteristik media agribisnis, ketersediaan media, keterjangkauan media dan kesesuaian media agribisnis.Kata Kunci: Media komunikasi, perilaku komunikasi, pengembangan kapasitas
Communication Management of the Organic Vanilla Business in Gadut, Agam Regency Oktavia, Yenny; Nofialdi; Ifdal; Ami Sukma Utami; Nabila Khairani Wardah; Oryza Vicasindi
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.5511

Abstract

Vanilla is an Indonesian export commodity with a high selling value and great potential for development in Indonesia. This study aims to analyze the stages in the communication management of the organic vanilla business in Tilatang Kamang District, Agam Regency, starting from the communication planning stage, goal setting, and communication strategy formulation. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with stakeholders, field observations, and a review of relevant documents. The research findings show that although there have been several efforts to improve communication management in the organic vanilla business in Tilatang Kamang District, there are still some constraints such as the lack of coordination and synchronization among stakeholders, the limited understanding of farmers about the organic vanilla production standards required by the market, as well as the suboptimal communication network among organic vanilla business actors in the region.
PERAN BALAI PENYULUHAN PERTANIAN (BPP) DALAM PENYULUHAN KOMODITI PANGAN (STUDI KASUS DI KABUPATEN TANAH DATAR) Wahyuni, Sri; Helmi, Helmi; Tanjung, Hery Bachrizal; Oktavia, Yenny
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 02 2019 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.425 KB) | DOI: 10.31186/jagrisep.18.2.235-248

Abstract

The process of achieving food security in Indonesia is inseparable from the role of extension as the educative technical personnel and empowerment of farmers. The extention is incorporated and authorized into the agricultural scope organization unit to carry out extension activities, one of which is the AEC. The research aims to look at the role of the AEC in extention food commodities. This type of research was descriptive which was designed qualitatively using the focus group discussion (FGD) method which aimed to explored specific problems related to the role of the AEC in Tanah Datar District. The results showed that the AEC in Tanah Datar District had carried out its role in conducting food commodity counseling well, but it was still not optimal due to limited facilities and infrastructure, accommodation and financing, and lack of resources and extension staff. In addition, the role of extensions has only reached the aspect of providing inputs, cultivation and harvesting. Extensions had not fully helped independent farmers in marketing matters. Therefore, it is important to increase the role of extension agents so that they can carry out their functions properly in conducting food commodity counseling.
Collective Action and Communicative Action in Preservation of Durian Kubang in Sawahlunto City Oktavia, Yenny; Arza, Yesi; Galvez, Lilibeth S
Jurnal Mamangan Vol 14, No 2 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10196

Abstract

Durian Kubang is a local variety from Sawahlunto City, West Sumatra, which has economic, cultural, and ecological value. However, its existence is threatened by land conversion, aging trees, and low public awareness. This study aims to identify the role of stakeholders, analyze communicative actions, and examine collective efforts in the conservation of Kubang Durian. Referring to the theory of communicative action, conservation is framed as a dialogical and collaborative process that places Durian Kubang as a cultural and ecological heritage. This study uses a qualitative descriptive method with in-depth interview techniques, observation, focus group discussions, and document analysis. The results of the study show that stakeholders such as the Food Security, Agriculture, and Fisheries Service (DKP3), the Instrument Standard Testing Center (BPSI) for Tropical Fruit Crop Agriculture,  the    [1] Regional Technical Implementation Unit (UPTD), the Seed Supervision and Certification Center (BPSB), and the village government contribute to conservation, but coordination between agencies is still fragmented. Communicative actions occur through meetings, discussions, and digital media, but have not consistently supported long-term collaboration. Collective action is realized through the preservation of mother trees, propagation of superior seeds, farmer training, and promotion of durian-based products. Although it has begun, these efforts are still sporadic and have not been integrated into a comprehensive conservation strategy. The study emphasizes the importance of strengthening coordination and building inclusive communication platforms to support sustainable conservation. By combining five elements of governance capacity—collective action, coordination, resilience, learning, and resources—the research offers a framework for preserving Durian Kubang as a valuable regional heritage
Co-Authors Arza, Yesi Galvez, Lilibeth S Helmi Helmi Ifdal Nabila Khairani Wardah Nofialdi Nofialdi Oryza Vicasindi Sri Wahyuni Tanjung, Hery Bachrizal Utami, Ami Sukma