Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Tessa Adrian
Universitas PGRI Semarang
Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Artificial Intelligence Kualitas Pelayanan Kepercayaan Terhadap Loyalitas Konsumen E-Commerce Melalui Kepuasan Konsumen Tessa Adrian; Sutrisno; Henry Casandra Gultom
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2218

Abstract

This study aims to analyze the influence of Artificial Intelligence(AI) usage, service quality, and trust on e-commerce customer loyalty, with customer satisfaction serving as an intervening variable. A quantitative approach was employed, with data collected via a questionnaire distributed to active e-commerce users in the city of Semarang. The sample size for this study consisted of 96 respondents. The results of the study indicate that, overall, loyalty is influenced by Artificial Intelligence(AI), service quality, and consumer satisfaction. Additionally, consumer satisfaction plays a significant role as a mediator linking the influence of Artificial Intelligence(AI) usage and trust on consumer loyalty. However, consumer satisfaction does not mediate the role of service quality on consumer loyalty. The trust variable in this study showed that it had no effect on consumer loyalty, and service quality had no effect on consumer satisfaction.
Co-Authors Gultom, Henry Casandra Sutrisno Sutrisno