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p-Index From 2021 - 2026
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All Journal Indonesian Journal of Educational Studies
Florence Nne Agwu
Rivers State University
Education Languange, Linguistic, Communication & Media Nursing Social Sciences

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English Language Use in Nigerian Digital Entrepreneurship: Implications for Language Education and Digital Literacy Pedagogy Akpunonu Hachikaru Vera; Florence Nne Agwu
Indonesian Journal of Educational Studies Vol 29, No 1 (2026): Indonesian Journal of Educational Studies
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijes.v29i1.89272

Abstract

This study examines the use of English in Nigerian digital entrepreneurship through a qualitative analysis of thirty online business texts from Instagram, WhatsApp Business, Facebook Marketplace, and TikTok, with particular attention to the educational implications for language teaching and digital literacy pedagogy. Guided by Communication Accommodation Theory, the analysis reveals that English occurs in 93.3 percent of the sampled texts, yet only half are classified as pure English. The remaining texts combine English with Nigerian Pidgin, indigenous-language expressions, or internet vernacular. Platform-specific patterns are evident: Instagram favours polished, prestige-oriented English; WhatsApp Business is conversational and immediate; Facebook Marketplace is functional and specification-driven; and TikTok is highly informal and multimodal. The study argues that these linguistic practices have significant implications for English language education in Nigeria, particularly for English for Specific Purposes curricula and digital literacy programmes. The study concludes that language education must move beyond traditional academic English to equip learners with the flexible, context-sensitive communicative competence required in contemporary digital business environments
Co-Authors Akpunonu Hachikaru Vera