<![CDATA[This study examines the use of English in Nigerian digital entrepreneurship through a qualitative analysis of thirty online business texts from Instagram, WhatsApp Business, Facebook Marketplace, and TikTok, with particular attention to the educational implications for language teaching and digital literacy pedagogy. Guided by Communication Accommodation Theory, the analysis reveals that English occurs in 93.3 percent of the sampled texts, yet only half are classified as pure English. The remaining texts combine English with Nigerian Pidgin, indigenous-language expressions, or internet vernacular. Platform-specific patterns are evident: Instagram favours polished, prestige-oriented English; WhatsApp Business is conversational and immediate; Facebook Marketplace is functional and specification-driven; and TikTok is highly informal and multimodal. The study argues that these linguistic practices have significant implications for English language education in Nigeria, particularly for English for Specific Purposes curricula and digital literacy programmes. The study concludes that language education must move beyond traditional academic English to equip learners with the flexible, context-sensitive communicative competence required in contemporary digital business environments]]>
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