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All Journal Jurnal Kesehatan Olahraga Infotek : Jurnal Informatika dan Teknologi Rengganis Jurnal Pengabdian Masyarakat IJ3PE Al-Maqashid: Journal of Economics and Islamic Business Jurnal Inovasi Global
Zainal Arifin, Muhammad
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Agriculture, Biological Sciences & Forestry Astronomy Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Journal : Rengganis Jurnal Pengabdian Masyarakat

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Strategi Pengembangan UMKM Desa Kragilan menuju Wirausahawan Desa yang Berbasis Digitalisasi dalam Program KKN-MAS Mufti Mubarak Asmar, Andi; Bonewati, Andi; Andi Trisnowali MS; Arifin, Sartika; Zainal Arifin, Muhammad
Rengganis Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): November 2024
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v4i2.486

Abstract

This devotion explores how entrepreneurs can develop their businesses within the realm of the Muhammadiyah Aisyiyah Community Service Programme (KKN-MAs). The Muhammadiyah Aisyiyah Community Service Programme (KKN-MAs) is an important breakthrough in the context of helping to solve problems faced by a village or community environment, which emphasises the empowerment of rural communities, social care, and multiplying learning experiences and expanding relationships. In addition, the purpose of the KKN-MAs programme is to train students before entering the workforce, and also to provide a platform for students to explore the implementation of their knowledge for approximately six semesters. This research used a mixed-methods approach, involving document analysis, interviews, and case studies to investigate the strategies used by entrepreneurs to grow their businesses, which were concretely applied in the context of MSME digitalisation in the KKN-MAs programme. The findings of this community service identified challenges and potential improvements in developing MSMEs, particularly in Kragilan Village. The results of this study contribute to MSME entrepreneurs' understanding of digitalisation
Co-Authors Arif Khan, Dawud Bonewati, Andi Khusnul Khotimah, Umi Mufti Mubarak Asmar, Andi Salam, Indriati Sartika Arifin Shorea Helminasari Suharjo ST, M.Eng., MCF., Imam Trisnowali MS, Andi