Ellena Pitaloka Hanifah
Prodi Psikologi, Fakultas Psikologi, Universitas Islam Bandung, Indonesia

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Pengaruh Internet Entrepreneurial Self-Efficacy terhadap Digital Entrepreneurial Intention pada Siswa SMK SPW Ellena Pitaloka Hanifah; Susandari
Bandung Conference Series: Psychology Science 1451-1458
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsps.v6i2.25926

Abstract

Abstract. Entrepreneurship plays an important role in supporting economic growth, where technology serves as a new platform for digital-based entrepreneurship. However, entrepreneurial intention among Vocational High School students, who belong to Gen Z, is still relatively low. This study aims to examine the effect of internet-based entrepreneurial self-efficacy on digital-based entrepreneurial intention among students of Entrepreneurship Incubator Vocational High School in North and West Bandung. This quantitative research involved a sample of 85 12th-grade Marketing students from two Entrepreneurship Incubator Vocational High School selected using the cluster random sampling technique. Data collection was conducted through adapted questionnaires using the Internet Entrepreneurial Self-Efficacy Scale (IESES) and the adapted Intention to Adopt Social Media in Business scale. Data were analyzed using multiple linear regression. Simultaneous analysis results show that internet-based entrepreneurial self-efficacy positively affects digital-based entrepreneurial intention with a contribution of 46.8%. Partially, only the Technology utilization dimension has a significant effect (0,005), whereas the Leadership dimension (0,093) and the Internet marketing and e-commerce dimension (0,089) do not show a significant effect. Abstrak. Wirausaha berperan penting dalam mendukung pertumbuhan ekonomi, di mana teknologi menjadi wadah baru untuk berwirausaha berbasis digital. Meski demikian, intensi berwirausaha pada siswa SMK yang merupakan Gen Z, masih tergolong rendah. Penelitian ini bertujuan untuk mengkaji pengaruh efikasi diri wirausaha berbasis internet terhadap intensi berwirausaha berbasis digital pada siswa SMK Sekolah Pencetak Wirausaha (SPW) di Bandung Utara dan Barat. Penelitian kuantitatif ini melibatkan sampel 85 siswa kelas 12 jurusan Pemasaran dari dua SMK SPW yang dipilih menggunakan teknik cluster random sampling. Pengumpulan data dilakukan melalui kuesioner teradaptasi menggunakan skala Internet Entrepreneurial Self-Efficacy Scale (IESES) dan Intention to Adopt Social Media in Business yang telah diadaptasi. Data dianalisis menggunakan regresi linier berganda. Hasil analisis secara simultan menunjukkan bahwa efikasi diri wirausaha berbasis internet berpengaruh positif terhadap intensi berwirausaha berbasis digital dengan kontribusi sebesar 46,8%. Secara parsial, hanya dimensi Technology utilization yang berpengaruh signifikan (0,005), sedangkan dimensi Leadership (0,093) dan Internet marketing and e-commerce (0,089) tidak menunjukkan pengaruh signifikan.