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All Journal AKADEMIK: Jurnal Mahasiswa Humanis
Ricky Kurniawan Suriana
Universitas Mpu Tantular
Religion Humanities Education Social Sciences

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Analisis Yuridik Penerapan Itikad Tidak Baik Dalam Pembatalan Merek Organisasi Sosial : Studi Kasus Putusan Mahkamah Agung Nomor 687 K/Pdt.Sus-HKI/2025 tentang Sengketa PITI Persatuan vs PITI Persaudaraan Ricky Kurniawan Suriana; Suyud Margono; Hotman Sinambela; Appe Hutauruk
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i3.2261

Abstract

The registration of the “PITI” trademark by PERSAUDARAAN ISLAM TIONGHOA INDONESIA (PITI Persaudaraan) has raised a legal dispute with PERSATUAN ISLAM TIONGHOA INDONESIA (PITI Persatuan), which had previously used the PITI name and logo. The main issue concerns whether the registration, despite the first-to-file principle, was conducted in bad faith by taking advantage of an identity and reputation previously associated with another organization. This study aims to examine the application of the bad-faith principle in the cancellation of the PITI Persaudaraan trademark and to analyze the legal implications of the Supreme Court Decision Number 687 K/Pdt.Sus-HKI/2025 for the protection of organizational identity and legal certainty. This normative legal research employs statutory, case, and conceptual approaches, using legislation, court decisions, and legal literature as primary and secondary legal materials. The findings indicate that bad faith functions as a substantive limitation on the first-to-file principle. The courts considered the historical use of the PITI identity, the relationship between the parties, similarity of the marks, the applicant’s knowledge of the existing identity and reputation, and potential public confusion. The decision demonstrates that trademark registration cannot be used to legitimize an attempt to exploit another party’s established organizational identity and reputation.
Co-Authors Appe Hutauruk Hotman Sinambela Suyud Margono