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This Author published in this journals
All Journal Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Maya Ariyant
Telkom University, Bandung
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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ENTREPRENEURIAL LEARNING AND MARKET EXPERIMENTATION IN MSMES: BALANCING OPPORTUNITY, EVIDENCE, AND RISK Adang Haryaman; Maya Ariyant
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 1 (2025): Jesocin : January
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Abstract This conceptual paper develops an integrative framework for entrepreneurial learning and market experimentation in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how opportunity sensing, bounded experimentation, customer evidence, learning retention, and resource discipline can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle. Implications are developed for owner-managers, support institutions, and future empirical research.
ENTREPRENEURIAL LEARNING AND MARKET EXPERIMENTATION IN MSMES: BALANCING OPPORTUNITY, EVIDENCE, AND RISK Adang Haryaman; Maya Ariyant
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 1 (2025): Jesocin : January
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This conceptual paper develops an integrative framework for entrepreneurial learning and market experimentation in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how opportunity sensing, bounded experimentation, customer evidence, learning retention, and resource discipline can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle. Implications are developed for owner-managers, support institutions, and future empirical research.
Co-Authors Adang Haryaman