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All Journal Jurnal Manajemen, Bisnis dan Kewirausahaan
Surantiningsih Surantiningsih
Universitas Boyolali
Decision Sciences, Operations Research & Management

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Pengaruh Gaya Hidup, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Iphone Second pada Mahasiswa Universitas Boyolali Tahun 2022-2025 Surantiningsih Surantiningsih; Hari Purwanto; Listyowati Puji Rahayu
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7631

Abstract

This study aims to determine the influence of lifestyle, brand image, and product quality on the purchase intention regarding second-hand iPhones among students at the University of Boyolali during the 2022–2025 period. A quantitative, associative approach was employed. Data were collected via questionnaires administered to 95 active students, selected using purposive sampling. Data analysis was performed using multiple linear regression in SPSS software. The results indicate that lifestyle and product quality individually have a positive and significant effect on purchase intention. In contrast, brand image does not have a significant effect on purchase intention. Collectively, lifestyle, brand image, and product quality exert a significant influence on purchase intention; they explain 68.3% of the variance in the dependent variable, while the remaining 31.7% is explained by factors outside the model
Co-Authors Hari Purwanto Listyowati Puji Rahayu