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All Journal Jurnal Riset Multidisiplin Edukasi
Een N. Walewangko
Universitas Sam Ratulangi, Fakultas Ekonomi dan Bisnis, Kota Manado, Indonesia
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DETERMINAN PENDAPATAN PEDAGANG DI PASAR TRADISIONAL AIRMADIDI DI KABUPATAN MINAHASA UTARA Yestasya Pricelcia Ferlita Da Cunha; Een N. Walewangko; Agnes I. Ch. P. Lapian
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 8 (2026): Jurnal Riset Multidisiplin Edukasi (Agustus 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i8.2547

Abstract

This study aims to analyze the factors that influence the income of traditional traders in Airmadidi Market, North Minahasa Regency. The factors studied include business capital, length of business operation, and working hours. The study uses a quantitative approach with primary data obtained through questionnaires administered to traders. The data is analyzed using multiple linear regression and supporting statistical tests. The research results show that business capital, length of business operation, and working hours, both partially and simultaneously, have a positive and significant effect on traders' income. This indicates that the greater the capital owned, the longer the trading experience, and the longer the working hours, the higher the traders' income tends to be. This research is expected to serve as a consideration for traders in managing their businesses as well as for the government in supporting the development of traditional markets.
Co-Authors Agnes I. Ch. P. Lapian Yestasya Pricelcia Ferlita Da Cunha