<![CDATA[This study aims to analyze the factors that influence the income of traditional traders in Airmadidi Market, North Minahasa Regency. The factors studied include business capital, length of business operation, and working hours. The study uses a quantitative approach with primary data obtained through questionnaires administered to traders. The data is analyzed using multiple linear regression and supporting statistical tests. The research results show that business capital, length of business operation, and working hours, both partially and simultaneously, have a positive and significant effect on traders' income. This indicates that the greater the capital owned, the longer the trading experience, and the longer the working hours, the higher the traders' income tends to be. This research is expected to serve as a consideration for traders in managing their businesses as well as for the government in supporting the development of traditional markets.]]>
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