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All Journal Journal of Biology, Environment, and Edu-Tourism
Ristina Sundari
Agribusiness Program, Faculty of Agriculture, Perjuangan University of Tasikmalaya, Tasikmalaya, Indonesia;
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Education Energy Environmental Science Immunology & microbiology Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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SWOT-Based Strategies for Date Palm Agrotourism in Sulabam, Sumbawa Regency Syarafuddin Jarot; Amry Rakhman; Daeva Mubarika Raisa; Ristina Sundari; Rizki Wahistina; Adnan Arshad
Journal of Biology, Environment, and Edu-Tourism Vol. 2 No. 2 (2026): August
Publisher : Yayasan Siti Widhatul Faeha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65622/jbee.v2i2.331

Abstract

Date palm (Phoenix dactylifera L.) agrotourism has the potential to serve as a form of agricultural tourism diversification because it combines crop production, education, cultural value, and opportunities for the development of value-added products. This study aims to formulate a strategic direction for the development of date palm agrotourism in the Sulabam Area, Sumbawa Regency. The study employed a sequential mixed-methods descriptive design; qualitative data were collected through observation, semi-structured interviews, and documentation, after which 15 respondents were purposively selected for the weighting and evaluation of strategic factors. Analysis was conducted using the IFAS, EFAS, SWOT positioning matrix, and SWOT strategy matrix. The results showed a strength score of 1.39 and a weakness score of 2.17, while the opportunity score was 2.18 and the threat score was 0.89. The coordinates X = -0.78 and Y = 1.29 place Sulabam in the WO quadrant. Priority strategies include strengthening digital promotion, enhancing management and service capacity, providing basic visitor facilities, and strengthening institutional collaboration. These findings indicate that leveraging external opportunities to improve internal readiness is a crucial step toward developing a competitive and adaptive date agrotourism sector that provides economic benefits to the local community.
Co-Authors Adnan Arshad Amry Rakhman Daeva Mubarika Raisa Rizki Wahistina Syarafuddin Jarot