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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Bella Oktapia
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Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pendampingan Marketing dan Peningkatan Jiwa Usaha Bagi Pelaku Kerajinan Tangan Mikro Berbasis Nilai Islam di Kabupaten Seluma Bella Oktapia; Desi Isnaini; Yenti Sumarni
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i3.2003

Abstract

This community service activity was carried out to support the development of a handicraft business made of feather wire in Pagar Village, Ulu Talo District, Seluma Regency. The household business has considerable market potential, but is still limited to conventional word-of-mouth marketing and has not fully implemented Islamic economic principles. The purpose of the activity is to improve the ability of business actors to utilize digital marketing, foster a creative and independent entrepreneurial spirit, and internalize the values of honesty, trust, and responsibility according to Islamic microeconomic principles. The method used is Community Based Research (CBR) by actively involving business actors starting from problem identification, counseling, assistance in creating Facebook and Shopee accounts, simple financial recording training, to evaluation of results. The target of the activity includes a fur wire craft business unit and surrounding housewives. The results of the activity showed an increase in business actors' understanding of digital marketing strategies, the formation of promotional accounts on social media and marketplaces, an improvement in financial recording skills, and the growth of motivation and confidence in entrepreneurship. These findings confirm that community-based mentoring is effective in encouraging the transformation of home-based MSMEs towards a more competitive and blessed business.
Co-Authors Desi Isnaini Yenti Sumarni