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All Journal Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Eni Hartanti Baijuri
Universitas Malikussaleh

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THE INFLUENCE OF BUSINESS LOCATION, PACKAGING, AND HALAL LABELING ON THE REVENUE OF SAREE CHIP BUSINESSES IN ACEH BESAR REGENCY Eni Hartanti Baijuri; Agustinawati; Miftahul Jannah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to determine the influence of business location, packaging, and Halal labeling on the income of Saree chip business operators in Aceh Besar Regency. The study employs a quantitative approach using primary data. The population consists of 63 Saree chip business operators, all of whom were included in the sample using the saturated sampling technique. Data were collected via Likert-scale questionnaires and analyzed using SPSS 26, involving tests for validity, reliability, classical assumptions, multiple linear regression, the t-test, and the coefficient of determination. The results indicate that business location, packaging, and Halal labeling have a positive and significant effect on income, with t-test values ​​of 6.921 for business location, 2.817 for packaging, and 7.882 for Halal labeling, against a t-Stable value of 2.001.
Co-Authors Agustinawati Miftahul Jannah