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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Agustinawati
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF SERVICE QUALITY AND MENU DIVERSITY ON PURCHASING DECISIONS AT CAFÉ SOCOLATTE PIDIE JAYA DISTRICT Erni Zahara; Agustinawati; Siti Maimunah; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1475

Abstract

The purpose of this study was to determine and analyze the effect of service quality (Physical Evidence, Reliability, Responsiveness, Assurance, Empathy) and menu diversity on purchasing decisions at Café Socolatte, Pidie Jaya Regency. The data analysis technique used is multiple linear regression analysis using the SPSS program. The results showed that simultaneously service quality and menu diversity had a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency. Partially, service quality, physical evidence of reliability, responsiveness, assurance, empathy and menu diversity have a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND STORE ATMOSPHERE ON THE DECISION TO VISIT PADAGRAHA COFFE &; RESTO IN LHOKSEUMAWE Nazila Firza; Agustinawati; Nurainun; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1543

Abstract

The purpose of this study is to determine and analyze the influence of service quality, product quality and store atmosphere on the decision to visit Graha Coffee & Resto in Lhokseumawe. This type of research uses associative research types and sampling techniques in this study using purposive sampling techniques with a total of 96 respondents. Primary data in this study were taken by distribution of questionnaires, and secondary data obtained from journals and books. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing (t-test and F-test) using the SPSS program version 21.0. The test results showed that: 1) simultaneously influenced the decision to visit Graha Coffee & Resto in Lhokseumawe.The test results obtained a Fcalculate value of 11.346 with a significance of 0.007>0.05. thus the results of hypothesis testing on the F (simultaneous) test show the influence of service quality variables, product quality and store atmosphere together on the decision to visit. 2) paarsial influence on the decision to visit Graha Coffee & Resto in Lhokseumawe. The test results partially show that service quality (X1) has a regression coefficient of 0.098 then H1 is accepted, product quality (X2) has a regression coefficient of 0.005 then H2 is accepted, and store atmosphere (X3) has a regression coefficient of 0.048 then H3 is accepted. Of the three variables, it has a significance value of <0.05, thus the results of the t test (partial) show a positive and significant influence of the variables of service quality (X1), product quality (X2) and store atmosphere (X3) on the decision to visit (Y) at Graha Coffee & Resto in Lhokseumawe.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
THE EFFECT OF CREATIVITY, BUSINESS LOCATION AND HALAL LABELS ON THE INCOME OF SALE BANANA BUSINESS ACTORS IN EAST ACEH Rahmatillah; Agustinawati; M. Subhan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19979452

Abstract

This study aims to determine the effect of creativity, business location, and halal labeling on the income of banana sales business actors in East Aceh. The research sample amounted to 35 respondents of banana sale business actors. The data were analyzed using multiple linear regression and the results showed that the creativity variable (X1) had a positive and significant effect, business location (X2) and halal label (X3) had no significant effect on the income of banana sale business actors in East Aceh. So this research contributes to efforts to increase the income of banana sales business actors through strengthening creativity optimally. The implication of this research is that the higher the creativity of business actors in products, services, and innovation, the greater the potential to increase banana sales business income in East Aceh.
THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
THE EFFECT OF PRODUCTION COSTS, PRODUCTION CAPACITY AND PRICES ON THE INCOME OF MELINJO CHIPS CRAFTSMEN IN PIDIE REGENCY Fika Ayu Fina; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1521

Abstract

This research aims to determine the effect of production costs, production capacity and prices on the income of melinjo chips craftsmen in Pidie Regency. The sample in this study amounted to 100 respondents melinjo chips craftsmen. The data were analyzed using multiple linear regression and the results show that production costs (X1) and prices (X3) have a positive and significant effect on the income of melinjo chips craftsmen in Pidie Regency, while production capacity (X2) has a negative and significant effect on the income of melinjo chips craftsmen in Pidie Regency. Thus, this research contributes to the development of the income of melinjo chips craftsmen. The implication of this research is the need for craftsmen to control production costs effectively and set competitive selling prices so that income can increase optimally.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, CREATIVITY AND SELF EFFICACY IN DEVELOPING ENTREPRENEURSHIP INTERESTS IN STUDENTS OF THE ENTREPRENEURSHIP STUDY PROGRAM, FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Yusmalina; Samsidar; Agustinawati; M. Subhan
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 3 (2026): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21307107

Abstract

This study aims to analyze the influence of entrepreneurship education, creativity, and self-efficacy on entrepreneurial interest among students in the Entrepreneurship Study Program at the Faculty of Economics and Business, Malikussaleh University. The research background is based on the low number of entrepreneurs in Indonesia and the high rate of educated unemployment, which encourages the need to cultivate an entrepreneurial spirit from the start of study. The research method used was quantitative descriptive-verification, with a population of 138 active students. Data analysis techniques included multiple linear regression and other statistical tests. The results indicate that entrepreneurship education, creativity, and self-efficacy have a positive and significant effect on entrepreneurial interest, both partially and simultaneously. These findings reinforce the importance of formal education and psychological factors in shaping entrepreneurial interest among students and recommend the integration of practical approaches and character development into the entrepreneurship learning process to produce graduates who are ready to become entrepreneurs.
THE EFFECT OF STORE ATMOSPHERE AND WORD OF MOUTH ON THE DECISION TO VISIT RUFI COFFEE, DEWANTARA DISTRICT, NORTH ACEH REGENCY Era Fazira; Agustinawati; Riyandhi Praza; Sufi; Nanda Ameliany
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22770503

Abstract

This study aims to examine the effect of store atmosphere and word of mouth on visiting decisions at Rufi Coffee, Dewantara District, North Aceh Regency. The study was motivated by the rapid growth of coffee shops, which has intensified competition among cafes, encouraging business owners to create a comfortable store atmosphere and foster positive word of mouth. This research employed a quantitative method with an associative approach, and the data were analyzed using multiple linear regression. The sample consisted of 100 respondents selected using the Lemeshow formula. Data were collected through a Likert-scale questionnaire that had passed the validity and reliability tests. The findings indicate that store atmosphere and word of mouth have a positive and significant effect on visiting decisions. The t-test results show that the t value for store atmosphere was 4.322 and for word of mouth was 8.509, both exceeding the t-table value of 1.985, with a significance value of 0.000 < 0.05. The F-test yielded an F value of 186.293 with a significance value of 0.000 < 0.05. The coefficient of determination (R²) was 0.793.
THE INFLUENCE OF BUSINESS LOCATION, PACKAGING, AND HALAL LABELING ON THE REVENUE OF SAREE CHIP BUSINESSES IN ACEH BESAR REGENCY Eni Hartanti Baijuri; Agustinawati; Miftahul Jannah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22834369

Abstract

This study aims to determine the influence of business location, packaging, and Halal labeling on the income of Saree chip business operators in Aceh Besar Regency. The study employs a quantitative approach using primary data. The population consists of 63 Saree chip business operators, all of whom were included in the sample using the saturated sampling technique. Data were collected via Likert-scale questionnaires and analyzed using SPSS 26, involving tests for validity, reliability, classical assumptions, multiple linear regression, the t-test, and the coefficient of determination. The results indicate that business location, packaging, and Halal labeling have a positive and significant effect on income, with t-test values ​​of 6.921 for business location, 2.817 for packaging, and 7.882 for Halal labeling, against a t-Stable value of 2.001.
THE EFFECT OF PRODUCT VARIETY, PRICE, AND DIGITAL MARKETING ON THE SUCCESS OF WOMEN’S HIJAB BUSINESSES IN LHOKSEUMAWE CITY Salsabila; Samsidar; Muttaqien; Agustinawati
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22727053

Abstract

Increasingly tight competition in the hijab business requires business actors to offer the right products, prices, and marketing strategies, yet most of the 65 women's hijab businesses in Lhokseumawe City remain small-scale and struggle to increase sales. This study aims to examine the effect of product variation, price, and digital marketing on the business success of women's hijab enterprises in Lhokseumawe City. A quantitative approach was used with saturated sampling of 65 business actors; data were collected through a Likert-scale questionnaire and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. Results show that product variation has a negative and insignificant effect, while price and digital marketing have positive and significant effects on business success, with the three variables together explaining 36.2% of its variance. It can be concluded that price is the most dominant factor, followed by digital marketing, while product variation has not proven to be a significant differentiator, so business actors are advised to prioritize competitive pricing and the optimization of digital marketing..
Co-Authors Alfaridho Chalirafi, Chalirafi Eni Hartanti Baijuri Era Fazira Erni Zahara Fika Ayu Fina M Subhan Mariyudi Mariyudi Mhd Aldiani Miftahul Jannah Munandar Munandar Muttaqien Nanda Ameliany Nazila Firza Nurainun Praza, Riyandhi Rahmatillah Salsabila Samsidar Sara Moulida Siti Maimunah Sufi T. Edyansyah, T. Edyansyah Yusmalina