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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Agustinawati
Universitas Malikussaleh
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THE INFLUENCE OF SERVICE QUALITY AND MENU DIVERSITY ON PURCHASING DECISIONS AT CAFÉ SOCOLATTE PIDIE JAYA DISTRICT Erni Zahara; Agustinawati; Siti Maimunah; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1475

Abstract

The purpose of this study was to determine and analyze the effect of service quality (Physical Evidence, Reliability, Responsiveness, Assurance, Empathy) and menu diversity on purchasing decisions at Café Socolatte, Pidie Jaya Regency. The data analysis technique used is multiple linear regression analysis using the SPSS program. The results showed that simultaneously service quality and menu diversity had a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency. Partially, service quality, physical evidence of reliability, responsiveness, assurance, empathy and menu diversity have a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND STORE ATMOSPHERE ON THE DECISION TO VISIT PADAGRAHA COFFE &; RESTO IN LHOKSEUMAWE Nazila Firza; Agustinawati; Nurainun; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1543

Abstract

The purpose of this study is to determine and analyze the influence of service quality, product quality and store atmosphere on the decision to visit Graha Coffee & Resto in Lhokseumawe. This type of research uses associative research types and sampling techniques in this study using purposive sampling techniques with a total of 96 respondents. Primary data in this study were taken by distribution of questionnaires, and secondary data obtained from journals and books. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing (t-test and F-test) using the SPSS program version 21.0. The test results showed that: 1) simultaneously influenced the decision to visit Graha Coffee & Resto in Lhokseumawe.The test results obtained a Fcalculate value of 11.346 with a significance of 0.007>0.05. thus the results of hypothesis testing on the F (simultaneous) test show the influence of service quality variables, product quality and store atmosphere together on the decision to visit. 2) paarsial influence on the decision to visit Graha Coffee & Resto in Lhokseumawe. The test results partially show that service quality (X1) has a regression coefficient of 0.098 then H1 is accepted, product quality (X2) has a regression coefficient of 0.005 then H2 is accepted, and store atmosphere (X3) has a regression coefficient of 0.048 then H3 is accepted. Of the three variables, it has a significance value of <0.05, thus the results of the t test (partial) show a positive and significant influence of the variables of service quality (X1), product quality (X2) and store atmosphere (X3) on the decision to visit (Y) at Graha Coffee & Resto in Lhokseumawe.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
THE EFFECT OF CREATIVITY, BUSINESS LOCATION AND HALAL LABELS ON THE INCOME OF SALE BANANA BUSINESS ACTORS IN EAST ACEH Rahmatillah; Agustinawati; M. Subhan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19979452

Abstract

This study aims to determine the effect of creativity, business location, and halal labeling on the income of banana sales business actors in East Aceh. The research sample amounted to 35 respondents of banana sale business actors. The data were analyzed using multiple linear regression and the results showed that the creativity variable (X1) had a positive and significant effect, business location (X2) and halal label (X3) had no significant effect on the income of banana sale business actors in East Aceh. So this research contributes to efforts to increase the income of banana sales business actors through strengthening creativity optimally. The implication of this research is that the higher the creativity of business actors in products, services, and innovation, the greater the potential to increase banana sales business income in East Aceh.
THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
THE EFFECT OF PRODUCTION COSTS, PRODUCTION CAPACITY AND PRICES ON THE INCOME OF MELINJO CHIPS CRAFTSMEN IN PIDIE REGENCY Fika Ayu Fina; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1521

Abstract

This research aims to determine the effect of production costs, production capacity and prices on the income of melinjo chips craftsmen in Pidie Regency. The sample in this study amounted to 100 respondents melinjo chips craftsmen. The data were analyzed using multiple linear regression and the results show that production costs (X1) and prices (X3) have a positive and significant effect on the income of melinjo chips craftsmen in Pidie Regency, while production capacity (X2) has a negative and significant effect on the income of melinjo chips craftsmen in Pidie Regency. Thus, this research contributes to the development of the income of melinjo chips craftsmen. The implication of this research is the need for craftsmen to control production costs effectively and set competitive selling prices so that income can increase optimally.
Co-Authors Alfaridho Chalirafi, Chalirafi Erni Zahara Fika Ayu Fina M Subhan Mariyudi Mariyudi Mhd Aldiani Munandar Munandar Nazila Firza Nurainun Rahmatillah Siti Maimunah T. Edyansyah, T. Edyansyah