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Analisis Visual Konten Media Sosial Instagram @Sugerdedi.Id Untuk Membangun Brand Image Nikmah, Ayunin; Setyawan, Ilham; Zephaniah, Izzaty; Johansah, Feri; Febrian, Deny; Dara Efda, Arrum

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8350

Abstract

This study aims to analyze how the visual content on Instagram @sugerdedi.id contributes to the brand image of Sugerdedi Café. This research employs a descriptive qualitative method with visual content analysis based on New Media theory. Data were collected by observing Instagram posts from September to November 2024, focusing on visual elements such as typography, colors, logos, and user interactions (likes, comments, shares, and profile visits). The findings indicate that Sugerdedi Café effectively utilizes visual elements to strengthen its brand identity on Instagram. The use of red, yellow, and brown colors, along with the Montserrat font, establishes a warm and professional brand image. While visual branding remains consistent, audience interaction and follower growth have fluctuated. KPI analysis suggests that engagement rates and reel views have yet to reach optimal levels, requiring more relevant content strategies to enhance interaction and reach. The strategic use of new media and strong aesthetic elements can help Sugerdedi Café reinforce its brand image and attract more customers.
Felicity Analysis on The Main Character in The Game Movie Resident Evil 2 Remake Setyawan, Ilham; Cahyaningrum, Ika Oktaria
Allure Journal Vol 3, No 1 (2023): January 2023
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v3i1.12770

Abstract

The purposes of this research are for knowing what kind felicity condition within the conversation by using Leon as a limitation. Beside to classifying the type of felicity condition, the researchers also want to know what is the impact if the felicity condition is not fulfilled inside the conversation. This research is using descriptive qualitative method to get the data. In accordance with Creswell's theory, the researchers only use Resident Evil 2 Remake as an object and it will be used as the data in this research. To validating the data, the researchers using Theory Triangulation, the theory said to use an expert theory to analyzing the data and the researchers here is using Yule as a base to analyzing and classifying the type of felicity condition that will eventually become a complete data to make a conclusion. This research has 5 types of felicity condition according to the theory that the researchers use. The types are General Condition (25%), Content Condition (23,4%), Preparatory Condition (10%), Sincerity Condition (30%), and Essential Condition (11,6%). The percentage above are from analyzing 60 data inside the conversation that Leon have and some other characters who had conversation with Leon. Beside the types, there is also an impact which exist because the utterance become infelicitous. The impact is misinvocation (38%), misexecution (31%), and abuse (31%). These impacts here cause a different result from what the speaker intended
Kompetensi Baru Jurnalisme Online di Era Disrupsi Artificial Intelligence di Jabar.viva.co.id Johansah, Feri; Setyawan, Ilham; Efda, Arrum Dara; Febrian, Deny; Zephaniah, Izzaty; Olifia, Sandra
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12617

Abstract

Lahirnya artificial intelligence (AI), memberikan dampak yang signifikan di berbagai sektor, termasuk industri media. Media menjadi salah satu sektor yang mengalami transformasi besar-besaran akibat integrasi teknologi AI. Dalam konteks ini, jurnalis sebagai pemain utama dalam industri media menghadapi tantangan baru dalam mengadaptasi diri dengan perubahan ini. Penelitian ini bertujuan untuk mengetahui, bagaimana kompetensi baru yang harus di miliki seorang jurnalis online di media jabar.viva.co.id di era disrupsi artificial intelligent. Metode yang digunakan penelitian ini adalah kualitatif deskriptif. Proses pengumpulan data dengan cara wawancara via online dengan metode purposive dan snowball, dan kajian literatur. Adapun informan penelitian ini yakni pimpinan redaksi, jurnalis jabar.viva.co.id. Hasil penelitian ini mengungkap ada kompetensi baru yang diterapkan jabar.viva.co.id terkait distrupsi artificial intelligent yakni kompetensi analisis data, kompetensi pengelolaan media sosial dan kompetensi sebagai konten kreator. Selain itu, guna melahirkan berita yang akurat jabar.viva.co.id menerapkan tiga tahapan di antaranya, mapping issue, kontrol konten dan respon.