Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Innovation Studies
Sahlan
Program Studi Manajemen Pendidikan Islam, Universitas Muhammadiyah Sidoarjo
Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Educational Marketing Strategy at SMP Muhammadyah 9 Boarding School Tanggulangin: Strategi Pemasaran Pendidikan di SMP Muhammadyah 9 Boarding School Tanggulangin Sahlan; Imelda Dian Rahmawati
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1365

Abstract

General Background: Educational marketing strategy drives public trust and institutional sustainability across modern academic service providers. Specific Background: Islamic boarding schools require targeted promotional frameworks to maintain competitive advantages. Knowledge Gap: However, field execution often lacks comprehensive integration of marketing mix elements within faith-based boarding environments. Aims: This study analyzes the educational marketing mix strategy implemented at SMP Muhammadiyah 9 Boarding School Tanggulangin. Results: Findings demonstrate optimized student recruitment through integrated promotional channels, specialized academic programs, and diversified extracurricular activities. Novelty: This research highlights unique marketing mix adaptation within a Muhammadiyah-affiliated boarding school context. Implications: Strategic service delivery and active community engagement foster sustainable enrollment growth and educational quality. Key Findings Highlights Integrated marketing promotion optimizes student admission programs and community engagement. Holistic curricular and extracurricular offerings strengthen institutional reputation. Strategic mix adoption enhances competitive advantage in Islamic boarding education. Keywords: Educational Marketing Mix, Student Recruitment, Boarding School, Educational Quality, Marketing Promotion
Co-Authors Imelda Dian Rahmawati