Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Indonesian Journal of Innovation Studies
Imelda Dian Rahmawati
Program Studi Manajemen Pendidikan Islam, Universitas Muhammadiyah Sidoarjo
Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Educational Marketing Strategy at SMP Muhammadyah 9 Boarding School Tanggulangin: Strategi Pemasaran Pendidikan di SMP Muhammadyah 9 Boarding School Tanggulangin Sahlan; Imelda Dian Rahmawati
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1365

Abstract

General Background: Educational marketing strategy drives public trust and institutional sustainability across modern academic service providers. Specific Background: Islamic boarding schools require targeted promotional frameworks to maintain competitive advantages. Knowledge Gap: However, field execution often lacks comprehensive integration of marketing mix elements within faith-based boarding environments. Aims: This study analyzes the educational marketing mix strategy implemented at SMP Muhammadiyah 9 Boarding School Tanggulangin. Results: Findings demonstrate optimized student recruitment through integrated promotional channels, specialized academic programs, and diversified extracurricular activities. Novelty: This research highlights unique marketing mix adaptation within a Muhammadiyah-affiliated boarding school context. Implications: Strategic service delivery and active community engagement foster sustainable enrollment growth and educational quality. Key Findings Highlights Integrated marketing promotion optimizes student admission programs and community engagement. Holistic curricular and extracurricular offerings strengthen institutional reputation. Strategic mix adoption enhances competitive advantage in Islamic boarding education. Keywords: Educational Marketing Mix, Student Recruitment, Boarding School, Educational Quality, Marketing Promotion
Developing Students' Entrepreneurial Character Through the Market Day Program Towards Schools with an Entrepreneurial Culture: Pengembangan Karakter Entrepreneur Siswa Melalui Program Market Day Menuju Sekolah dengan Budaya Wirausaha Rizal Firdaus; Imelda Dian Rahmawati
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1727

Abstract

Abstract: General Background: Entrepreneurship education in elementary schools provides a foundation for developing independence, creativity, responsibility, and courage. Specific Background: The Market Day program at MI Muhammadiyah Citanggulun provides students with practical experience in designing, producing, marketing, and selling products. Knowledge Gap: Previous studies have provided limited explanations of comprehensive Market Day implementation in character-based elementary education, including teacher-parent roles and Pancasila Student Profile Project integration. Aims: This study explores strategies for developing students’ entrepreneurial character through Market Day. Results: Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation. Findings indicate development of independence, responsibility, creativity, courage, leadership, collaboration, and social awareness through practical activities. Novelty: The study combines Market Day practice, school-family collaboration, and Pancasila Student Profile Project integration. Implications: Sustainable collaboration among teachers, parents, and students can support Market Day as part of an entrepreneurial school culture. Key Findings Highlights Students developed independence, responsibility, creativity, and courage through practical activities. Teacher and parent collaboration supported students’ entrepreneurial character development. Integration with Pancasila Student Profile Project supported a sustainable school culture. Keywords : Entrepreneurial character, Market Day, Elementary education, School-Family Collaboration, Pancasila Student Profile Project
The Influence of Promotion and School Image on Parents' Decision in Choosing a School at SMP Muhammadiyah Merauke: Pengaruh Promosi dan Citra Sekolah terhadap Keputusan Orang Tua dalam Memilih Sekolah di SMP Muhammadiyah Merauke Nur Lailly Enny Haryanti; Imelda Dian Rahmawati
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1755

Abstract

General Background: Parents consider multiple factors when selecting schools amid increasing competition among educational institutions. Specific Background: School promotion communicates educational services, while school image reflects perceived quality, reputation, values, and identity. Knowledge Gap: Previous studies have often examined promotion and school image separately, with limited evidence from the social and cultural context of Merauke. Aims: This study examines promotion and school image in parents’ decisions to choose SMP Muhammadiyah Merauke. Results: A quantitative survey of 123 seventh-grade parents was analyzed using simple and multiple linear regression. Promotion was not statistically significant (p = 0.334), whereas school image was significant (p = 0.000; B = 0.694). Simultaneously, both variables explained 55.6% of decision variance (R² = 0.556). Novelty: The study examines both variables simultaneously in a 3T border-region context. Implications: School management should prioritize service quality, institutional reputation, and contextually relevant communication. Key Findings Highlights Promotion was not statistically significant individually (p = 0.334). Institutional image showed a significant coefficient of B = 0.694. The joint model explained 55.6% of decision variance. Keywords: School Image, School Promotion, Parents’ Decision, Educational Marketing, School Selection
The Influence of Digital Leadership and the Use of Afresto Application on School Performance (A Study at Hang Tuah 4 High School Surabaya): Pengaruh Digital Leadership dan Pemanfaatan Aplikasi Afresto Terhadap School Performance Feriska Achlikul Zahwa; Imelda Dian Rahmawati
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.2006

Abstract

General Background: Digital transformation requires educational institutions to integrate technology into leadership, management, learning, and information systems. Specific Background: At SMA Hang Tuah 4 Surabaya, digital leadership and Afresto Information Technology are positioned as key components supporting school performance. Knowledge Gap: Previous studies have provided limited evidence on the combined role of digital leadership and Afresto Information Technology in explaining school performance at the senior high school level in Surabaya. Aims: This study examines the relationships of digital leadership and Afresto Information Technology with school performance and their simultaneous contribution. Results: Using a quantitative approach and SEM-PLS with SmartPLS 3.0, the model produced an R² of 0.821. Digital leadership showed a positive and significant relationship with school performance (β = 0.298, t = 5.882, p = 0.000), while Afresto Information Technology showed a stronger relationship (β = 0.688, t = 14.652, p = 0.000). Novelty: The study demonstrates the dominant role of Afresto Information Technology alongside digital leadership within one school performance model. Implications: The findings support integrated digital leadership and technology utilization in school management. Key Findings Highlights Afresto Information Technology showed the strongest contribution within the model. Digital leadership demonstrated a positive and significant relationship with school performance. The model explained 82.1% of the variance in school performance. Keywords : Digital Leadership, Afresto Information Technology, School Performance, School Management, Digital Transformation
Co-Authors Feriska Achlikul Zahwa Nur Lailly Enny Haryanti Rizal Firdaus Sahlan