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All Journal International Journal Of Science Education and Technology Management (IJSETM) Jurnal Perbankan Syariah Indonesia (JPSI)
Nurul Fitriani Fatonah
STEBI Bina Essa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Halal Tourism Marketing Strategy to Increase the Number of Muslim Tourists in Indonesia Triana Apriani; Mega Rachma Kurniaputri; Nunung Kurniasih; Rahmat Aji Nuryakin; Nurul Fitriani Fatonah
International Journal of Science Education and Technology Management Vol 5 No 1 (2026): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v5i1.70

Abstract

This study aims to examine effective halal tourism marketing strategies for increasing the number of Muslim tourists in Indonesia. The approach used was a qualitative case study method, conducted through in-depth interviews, observations, and document analysis with various halal tourism industry players in several strategic areas. The results revealed that the success of halal tourism marketing strategies is supported by product development that meets the needs and preferences of Muslim tourists, integrated digital and offline promotions, and collaboration between stakeholders, including the government, business actors, and local communities. Furthermore, the use of halal certification and halal destination branding are key factors in attracting Muslim tourists. These findings illustrate that innovative marketing strategies oriented towards Sharia values can increase the competitiveness of halal tourism destinations in Indonesia and contribute to a significant increase in the number of Muslim tourists. This study recommends that destination managers and policymakers strengthen synergies in the development and marketing of sustainable halal tourism.
EVALUASI MANAJEMEN KEUANGAN SYARIAH BERBASIS PRINSIP MAQASHID SHARI'AH DALAM MENINGKATKAN KEPERCAYAAN NASABAH Winda Rusmala Ningsih; Dina Masrifa; Nurul Fitriani Fatonah; Syifa Pujiyanti Hilmanudin; Tika Maulani Agustina
Jurnal Perbankan Syariah Indonesia (JPSI) Vol. 3 No. 2 (2024): September
Publisher : Sekolah Tinggi Ekonomi Islam (STEI) Al-Amar Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57171/jpsi.v3i2.447

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengelolaan keuangan syariah berbasis prinsip Maqashid Shari'ah dalam upaya meningkatkan kepercayaan nasabah. Dalam konteks industri keuangan syariah yang berkembang pesat, penerapan prinsip Maqashid Shari'ah dianggap penting untuk memastikan keberlanjutan dan transparansi layanan keuangan syariah. Metode yang digunakan adalah evaluatif dengan pendekatan kualitatif, melibatkan pengumpulan data melalui wawancara, observasi, dan survei terhadap nasabah dan pengelola keuangan syariah di beberapa lembaga. Hasil penelitian menunjukkan bahwa penerapan prinsip Maqashid Shari'ah yang mencakup perlindungan agama, jiwa, akal, keturunan, dan harta secara signifikan meningkatkan tingkat kepercayaan nasabah terhadap lembaga keuangan syariah. Temuan ini menegaskan pentingnya integrasi prinsip Maqashid Shari'ah dalam manajemen keuangan syariah untuk membangun kepercayaan dan loyalitas nasabah secara berkelanjutan. Penelitian ini memberikan kontribusi terhadap pengembangan praktik pengelolaan keuangan syariah berbasis prinsip maqashid dan menjadi acuan bagi pengambil kebijakan dan pelaku industri keuangan syariah dalam meningkatkan kepercayaan nasabah.
Co-Authors Dina Masrifa Mega Rachma Kurniaputri Nunung Kurniasih Rahmat Aji Nuryakin Syifa Pujiyanti Hilmanudin Tika Maulani Agustina Triana Apriani Winda Rusmala Ningsih