<![CDATA[Abstrak Transformasi digital memberikan peluang bagi Badan Usaha Milik Desa (BUMDes) untuk memperluas penyebaran informasi mengenai kelembagaan, unit usaha, produk, dan potensi ekonomi desa. BUMDes Sari Binangkit Desa Palasari Kecamatan Ciater Kabupaten Subang telah mengembangkan sejumlah unit usaha dan menjalin kerja sama dengan beberapa pihak, tetapi belum memiliki media website yang secara khusus menjadi sumber informasi mengenai BUMDes dan aktivitas usahanya. Kegiatan pengabdian kepada masyarakat ini bertujuan mendukung digitalisasi informasi BUMDes melalui pengembangan website sebagai media informasi dan promosi potensi usaha BUMDes Desa Palasari. Metode kegiatan dilaksanakan melalui observasi, wawancara, pengumpulan data dan dokumentasi, dilanjutkan dengan penyusunan serta pengembangan konten website. Data yang digunakan meliputi profil BUMDes, informasi kegiatan, foto produk, dan data kerja sama BUMDes. Hasil kegiatan menunjukkan bahwa website BUMDes berhasil dikembangkan sebagai media digital yang memuat informasi mengenai profil dan kegiatan BUMDes serta potensi usaha yang dikelola. Pengembangan website juga menghasilkan materi pendukung berupa pengenalan dashboard dan fitur website serta panduan penggunaan untuk pengelolaan website. Kegiatan ini memberikan dasar bagi BUMDes Sari Binangkit untuk memperluas akses informasi kepada masyarakat dan memperkenalkan potensi usaha secara lebih terstruktur melalui media digital. Keberlanjutan pemanfaatan website memerlukan pengelolaan dan pembaruan informasi secara berkala agar media digital tersebut dapat terus berfungsi sebagai sarana informasi dan promosi BUMDes. Kata Kunci: BUMDes; digitalisasi; website; informasi desa; promosi Abstract Digital transformation provides opportunities for Village-Owned Enterprises (BUMDes) to expand the dissemination of information concerning institutional profiles, business units, products, and village economic potential. BUMDes Sari Binangkit in Palasari Village, Ciater Sub-district, Subang Regency, has developed several business units and established partnerships with several institutions, but previously did not have a dedicated website as a centralized source of information regarding its activities and business potential. This community service activity aimed to support the digitalization of BUMDes information through the development of a website as an information and promotional medium for BUMDes activities and village business potential. The activity employed observation, interviews, data collection, and documentation, followed by website content development. The data collected included the BUMDes profile, activity information, product photographs, and partnership information. The results indicate that a BUMDes website was developed as a digital information medium containing information on the organizational profile, activities, and business potential managed by BUMDes. The activity also produced supporting materials introducing the website dashboard and its features, as well as a user guide for website management. This activity provides BUMDes Sari Binangkit with a digital platform to broaden public access to information and present its business potential in a more structured manner. The sustainability of the website requires regular management and updating of information so that the digital platform can continuously function as an information and promotional medium for BUMDes. Keywords: BUMDes; digitalization; website; village information; promotion]]>
