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Nengsi Warna Sari
Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia

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The Dialectic of Maslahah and Economic Pragmatism: The Neglect of the Halal-Tayyib Principle in the Consumption Behavior of Female Students from West Sulawesi Studying in Yogyakarta Nengsi Warna Sari; Ayu Qamariya; Kamus Kamus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10429

Abstract

This study aims to conduct an in-depth examination of the phenomenon of disregard for the principles of halal and tayyib in the consumption practices of female students from West Sulawesi living in Yogyakarta, through the perspective of maqasid al-sharia. This study is a field study employing a normative approach. The data sources consist of primary data, namely data obtained from observations and interviews with 10 female students from West Sulawesi living in Yogyakarta, as well as secondary data obtained through a review of several literature sources. The data were then analyzed using four techniques: data collection, data condensation, data display, and conclusion and verification. The results of the study indicate that female students living away from home express their rejection of the halal-tayyib principle through a rejection of formal food halal certification mechanisms and a rejection of the tayyib principle—such as disregarding food quality, health aspects, and nutritional benefits in the name of consumption pragmatism. This is influenced by several determining factors, including economic factors, time, environment, and low halal-tayyib literacy among female students living away from home. From the perspective of maqasid syariah, this rejection of halal-tayyib still reflects the fulfillment of hifz din, hifz aql, and hifz mal. However, the rejection of halal labels in areas dominated by non-halal food vendors has the potential to weaken hifz din. Furthermore, if the practice of disregarding halal-tayyib continues, it may lead to the neglect of hifz aql and hifz mal. Specifically, disregarding the principle of tayyib directly implies the neglect of hifz nafs, as it can impact health and the sustainability of life.