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All Journal Abdi Masyarakat UIKA
Muhamad Maryadi
Universitas Negeri Semarang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Destination Branding Assistance for Surengede Tourism Village, Kejajar District, Wonosobo Regency Muhamad Maryadi; Nadia Sigi Prameswari
AMK : Abdi Masyarakat UIKA Vol. 5 No. 3 (2026): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i3.3440

Abstract

The tourism sector is a strategic element that plays a vital role in enhancing the economy and regional assets in Indonesia. This assistance analyzes the situation of Bukit Gong Nature Tourism in Wonosobo Regency, which has great potential due to its location within the Dieng National Geopark. Nevertheless, it struggles with attracting a sufficient number of visitors. The main problem identified is weak competitiveness caused by limited infrastructure and the absence of a strong visual identity compared to nearby competitors. As a solution, destination branding was strengthened through the design of a logo and mascot using the design thinking methodology. This step aims to create a distinctive visual identity and build tourist trust through official representation. Testing results show that the visual design achieved a very high score on the System Usability Scale (SUS), which categorized as excellent. Thus, the visual identity design successfully became a strategic instrument to strengthen brand awareness and build a professional, unique, and trustworthy image for Bukit Gong Nature Tourism.
Co-Authors Nadia Sigi Prameswari