Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Social Studies and Education Journal of Islamic Scholarly Research
Annisa Tri Ananda Dewi
Universitas Nurul Jadid, Indonesia
Humanities Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategic Public Relations Planning for Quality Enhancement in Islamic Educational Institutions Zainal Aripin; Abdullah; Annisa Tri Ananda Dewi
Journal of Social Studies and Education Vol. 3 No. 1 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jsse.v3i1.1304

Abstract

This study examines the strategic planning patterns of public relations (PR) in Islamic educational institutions, focusing on Madrasah Tsanawiyah. The research is grounded in the premise that PR plays a crucial role in building institutional reputation, stakeholder trust, and educational quality. This research employs a qualitative descriptive approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving 12 respondents, including principals, vice principals, teachers, administrative staff, and school committee members. Data analysis was conducted using data reduction, data display, and conclusion drawing, while validity was ensured through triangulation of sources and techniques. The findings reveal that PR planning is conducted routinely but remains general, flexible, and not based on systematic analysis such as stakeholder mapping or environmental scanning. Leadership dominance is evident, with principals acting as central decision-makers, while stakeholder involvement is limited and largely symbolic. The discussion highlights that PR practices have not yet aligned with grand theories such as Strategic Management Theory, Excellence Theory, and Stakeholder Theory. Consequently, PR functions remain fragmented and less measurable. In conclusion, this study emphasizes the need for a strategic transformation toward structured, participatory, value-based, and data-driven PR planning to enhance institutional quality, sustainability, and public trust in Islamic educational institutions.
From Digital Visibility to Institutional Growth: Social Media Advertising in Islamic School Management Uryatul Hikmah; Annisa Tri Ananda Dewi; Moh. Kamil; Aminullah; Siti Khofsah; Ahmad Rausyan Fikri; Badrul Mudarris
Journal of Islamic Scholarly Research Vol. 1 No. 1 (2026)
Publisher : Journal of Islamic Scholarly Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/isr.v1i1.73

Abstract

Digital transformation has become increasingly important in educational management as schools seek to strengthen institutional visibility, stakeholder engagement, and sustainable growth. However, the role of digital transformation and social media advertising in Islamic school management remains insufficiently understood, particularly regarding the integration of technological practices with institutional values. This study aims to examine how digital transformation and social media advertising contribute to institutional growth and to identify the managerial practices and challenges associated with their implementation. A qualitative case study design was employed, using observations, semi-structured interviews, and documentation as data collection techniques. Data were analyzed through data condensation, data display, and verification. The findings indicate that digital transformation integrates online registration, digital administration, social media communication, and promotional activities. Social media advertising was associated with increased new student applicants, parental engagement, alumni involvement, and institutional visibility. The findings also reveal that content quality, consistency, staff competence, infrastructure readiness, and organizational adaptation influence the effectiveness of digital implementation. The study contributes to Islamic educational management by demonstrating that digital transformation functions not merely as technological adoption but as an integrated strategy connecting institutional values, communication, and growth. Practically, schools should strengthen digital infrastructure, staff competencies, content planning, and continuous evaluation.
Co-Authors Abdullah Ahmad Rausyan Fikri Aminullah Badrul Mudarris Moh. Kamil Siti Khofsah Uryatul Hikmah Zainal Aripin