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All Journal Sharing: Journal Of Islamic Economics, Management And Business
Ivon Jamil
Universitas Teuku Umar
Economics, Econometrics & Finance

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Pengaruh Customer Experience, Kualitas Layanan, dan Potongan Harga Terhadap Loyalitas Konsumen Indomaret di Kecamatan Meureubo, Kabupaten Aceh Barat Syahrul Irfan; Cut Mega Putri; Said Achmad Kabiru Raflie; Ivon Jamil; Muhammad Rahmat Hidayat
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.61620

Abstract

This study aims to analyze the influence of customer experience, service quality, and price discounts on the loyalty of Indomaret consumers in Meureubo District, West Aceh Regency. The study employs a quantitative approach with a survey design. A sample of 100 consumers was selected using the accidental sampling technique, with the sample size determined by Cochran's formula for populations of unknown size. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach via SmartPLS software version 4.1.1.2. Outer model test results indicate that all indicators meet the criteria for convergent validity, discriminant validity, and reliability. Inner model test results show an R-square value of 0.667 for consumer loyalty and a good model fit (SRMR = 0.079). Hypothesis testing results reveal that customer experience (β = 0.360; t = 3.853; p = 0.000), service quality (β = 0.250; t = 2.139; p = 0.033), and price discounts (β = 0.305; t = 3.417; p = 0.001) each have a positive and significant effect on consumer loyalty, with customer experience exerting the greatest influence. These findings reinforce the application of Expectation-Confirmation Theory in the modern retail context and offer practical implications for Indomaret in strengthening its customer relationship strategies.
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Telepon Seluler: Studi Kasus Pengguna Telepon Seluler di Kabupaten Aceh Barat Risky Ikhwan; Cut Mega Putri; Said Achmad Kabiru Raflie; Ivon Jamil; Muhammad Rahmat Hidayat
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.61663

Abstract

This study aims to examine the influence of price and brand image on mobile phone purchasing decisions among users in West Aceh Regency. A quantitative approach was employed, with data collected through questionnaires distributed to 270 respondents determined using the Isaac and Michael formula with a 10% margin of error and a multistage random sampling technique. Data were collected through direct distribution of questionnaires and, for the remainder, via Google Forms, targeting mobile phone users in West Aceh Regency. All data were processed and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. The results indicate that: (1) price has a positive and significant effect on mobile phone purchase decisions, with a T-statistic of 7.183 and a P-value of 0.000; (2) brand image also has a positive and significant effect on purchase decisions, with a T-statistic of 8.373 and a P-value of 0.000. Simultaneously, both variables explain 40.0% of the variance in purchase decisions (R² = 0.400). These findings confirm that consumer perceptions of competitive pricing and positive brand image are important factors in driving mobile phone purchase decisions in West Aceh Regency.
Co-Authors Cut Mega Putri Muhammad Rahmat Hidayat Risky Ikhwan Said Achmad Kabiru Raflie Syahrul Irfan