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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Ambo Unga
Universitas Islam Mamba'ul Ulum Jambi
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Student Learning Motivation at Rumah Kreasi Novi Diana Tanjung through the Creation of Wedding Keepsakes and Gift Hampers Using MSME Products Fitriyah Alkaff; Maihendra Maihendra; Ambo Unga; Rina Darmaiza; Rita Yaniarti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 3 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i3.12897

Abstract

Student learning motivation in non-formal education often suffers due to conventional methods and a lack of real-world relevance. This community service program aimed to enhance student learning motivation through the creation of wedding keepsakes and gift hampers utilizing local MSME products. Implemented on August 2, 2026, at Rumah Kreasi Novi Diana Tanjung, the program involved 20 students using a project-based learning approach. Data were collected via ARCS model questionnaires, structured observations, and satisfaction surveys. The results demonstrated a substantial improvement in overall learning motivation, with the mean score increasing significantly from 3.12 to 4.21. Notably, the Confidence dimension experienced the highest gain, reflecting the students' boosted self-efficacy upon successfully producing 40 tangible items. Furthermore, observations confirmed high behavioral engagement and peer collaboration throughout the workshop. The integration of MSME materials not only enriched the learning experience but also fostered early entrepreneurial awareness while supporting the local micro-economy. In conclusion, utilizing authentic local products in creative interventions serves as an effective strategy to revitalize student motivation and empower community learning hubs.
Co-Authors Fitriyah Alkaff Maihendra Maihendra Rina Darmaiza Rita Yaniarti