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This Author published in this journals
All Journal Greenation International Journal of Tourism and Management
Dede Siti Syamsiah
STIE GICI, Indonesia
Economics, Econometrics & Finance

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The Influence of Green Brand Image, Environmental Consciousness, and Sustainable Consumption Values on Green Consumer Behavior of Electric Vehicle Consumers in Indonesia Yanuar Latief; Sri Purwati; Tri Endar Susianto; Bunga Aditi; Dede Siti Syamsiah; Tyahya Whisnu Hendratni
Greenation International Journal of Tourism and Management Vol. 4 No. 2 (2026): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i2.1264

Abstract

The purpose of this study is to examine the effect of Green Brand Image, Environmental Consciousness and Sustainable Consumption Values on Green Consumer Behavior of electric car customers in Indonesia. The research method used is quantitative approach by using survey technique to respondents who are electric car users in Indonesia. A purposive sampling was used for the sampling method. Data analysis was done using multiple linear regression. The research findings revealed that Green Brand Image, Environmental Consciousness and Sustainable Consumption Values have partial and simultaneous positive and significant effect on Green Consumer Behavior. Among the three factors, the Sustainable Consumption Values had the most influence on the green consumption behavior of electric car buyers. The study results indicated that developing environment-friendly brand image, increasing public knowledge of environmental concerns, and promoting sustainable consumption ideals are important ways in enhancing Green Consumer Behavior of Indonesian society. The study’s findings should add to the green marketing and consumer behavior literature and provide insights to electric car manufacturers and regulators on how to speed up the transition to more sustainable transportation.
Co-Authors Bunga Aditi Sri Purwati Tri Endar Susianto Tyahya Whisnu Hendratni Yanuar Latief