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All Journal International Journal of Management and Business Economics Jurnal Pengabdian Sosial Jurnal Ekonomi Bisnis Digital Greenation International Journal of Tourism and Management
Bunga Aditi
Universitas Harapan Medan, Indonesia
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Keunggulan Bersaing dalam Memediasi Orientasi Pasar dan Orientasi Kewirausahaan Pada Kinerja UKM Di Masa Pandemi Covid-19 Putri Anggraini; Bunga Aditi; Muller Tamba
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.105

Abstract

ABSTRACT This study aims to examine the effect of market orientation on competitive advantage, to examine the effect of entrepreneurial orientation on competitive advantage, to examine the effect of market orientation on the performance of SMEs, to examine the effect of entrepreneurial orientation on the performance of SMEs, to examine the effect of competitive advantage on the performance of SMEs, to examine the effect of competitive advantage mediating market orientation on the performance of SMEs and to examine the effect of competitive advantage mediating entrepreneurial orientation on the performance of SMEs. The total population in this study amounted to 100 and all of them were used as samples in this study. The analysis technique used is path analysis. The results showed that market orientation had a positive and significant effect on competitive advantage, entrepreneurial orientation had no effect on competitive advantage, market orientation had a positive and significant effect on SME performance, entrepreneurial orientation had a positive and significant effect on SME performance, competitive advantage had no effect on SME performance, competitive advantage competitive advantage does not mediate the effect of market orientation on the performance of SMEs and competitive advantage does not mediate the effect of entrepreneurial orientation on the performance of SMEs. Keywords: Market Orientation, Entrepreneurship Orientation, SME Performance, Competitive Advantage ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar terhadap keunggulan bersaing, untuk menguji pengaruh orientasi kewirausahaan terhadap keunggulan bersaing, untuk menguji pengaruh orientasi pasar terhadap kinerja UKM, untuk mengujipengaruh orientasi kewirausahaan terhadap kinerja UKM, untuk menguji pengaruh keunggulan bersaing terhadap kinerja UKM, untuk menguji pengaruh keunggulan bersaing memediasi orientasi pasar terhadap kinerja UKM dan untuk menguji pengaruh keunggulan bersaing memediasi orientasi kewirausahaan terhadap kinerja UKM. Jumlah populasi dalam penelitian ini adalah berjumlah 100 dan semuanya dijadikan sampel dalam penelitian ini. Teknik analisis yang digunakan adalah path analysis. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap keunggulan bersaing, orientasi kewirausahaan tidak berpengaruh terhadap keunggulan bersaing, opasar berpengaruh positif dan signifikan terhadap kinerja UKM, orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja UKM, keunggulan bersaing tidak berpengaruh terhadap kinerja UKM, keunggulan bersaing tidak memediasi pengaruh orientasi pasar terhadap kinerja UKM dan keunggulan bersaing tidak memediasi pengaruh orientasi kewirausahaan terhadap kinerja UKM.
Pengaruh Kepribadian dan Orientasi kerja Terhadap Kinerja Karyawan Dimediasi Oleh Penempatan Karyawan Pada PT. Perkebunan Nusantara IV Medan Wahyu Divan Fauzi; Sarah Imelda; Bunga Aditi
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.115

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian dan orientasi kerja terhadap kinerja karyawan dengan penempatan karyawan sebagai variabel mediasi pada PT. Perkebunan Nusantara IV Medan. Dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Jumlah populasi dalam penelitian ini sebanak 368 orang dan sampel sebanyak 192 responden dengan emnggunakan Propotional random sampling. Teknik analisis yang digunakan adalah Patyh analysis dan sobel test. Hasil penelitian menunjukkan bahwa variabel kepribadian, orientasi kerja dan penempatan karyawan berpengaruh positif dan signifikan teradap kinerja karyawan. Kepribadian dan orientasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan melalui penempatan karyawan sebagai variabel mediasi.
Transformation Of Accounting Information For Business Development: A Qualitative Study Of Digital Platform-Based Entrepreneurship Inang Aria Arifin; Natan Tebai; Siti Nurhayati; Bunga Aditi; Margo Saptowinarko Prasetyo
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1672

Abstract

Digital transformation has changed the pattern of modern business management, including the use of accounting information as a basis for business decision-making. The development of digital platforms, e-commerce, cloud accounting, and technology-based information systems encourages entrepreneurs to adapt to financial management systems that are more effective, efficient, and integrated. This study aims to analyze the transformation of accounting information as a business development tool in platform-based digital entrepreneurship. The research method used is a descriptive qualitative approach with a literature study. Data were obtained from various scientific sources such as national and international journals, books, and academic articles relevant to digital transformation, accounting information systems, and digital entrepreneurship. Data analysis techniques were carried out through data reduction, data presentation, and interpretative conclusion drawing. The results indicate that the transformation of accounting information significantly impacts the effectiveness of business management, the quality of decision-making, operational efficiency, and business adaptability in the digital economy environment. The implementation of digital accounting information systems enables real-time data integration, improves financial transparency, and supports innovation in digital platform-based business models. However, the transformation still faces several challenges, including low digital literacy, limited human resources, data security issues, and technology implementation costs. Therefore, strengthening digital capacity and sustainable technology adaptation strategies are necessary so that entrepreneurs can optimally utilize accounting information for business development in the digital era.
The Influence of Green Brand Image, Environmental Consciousness, and Sustainable Consumption Values on Green Consumer Behavior of Electric Vehicle Consumers in Indonesia Yanuar Latief; Sri Purwati; Tri Endar Susianto; Bunga Aditi; Dede Siti Syamsiah; Tyahya Whisnu Hendratni
Greenation International Journal of Tourism and Management Vol. 4 No. 2 (2026): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i2.1264

Abstract

The purpose of this study is to examine the effect of Green Brand Image, Environmental Consciousness and Sustainable Consumption Values on Green Consumer Behavior of electric car customers in Indonesia. The research method used is quantitative approach by using survey technique to respondents who are electric car users in Indonesia. A purposive sampling was used for the sampling method. Data analysis was done using multiple linear regression. The research findings revealed that Green Brand Image, Environmental Consciousness and Sustainable Consumption Values have partial and simultaneous positive and significant effect on Green Consumer Behavior. Among the three factors, the Sustainable Consumption Values had the most influence on the green consumption behavior of electric car buyers. The study results indicated that developing environment-friendly brand image, increasing public knowledge of environmental concerns, and promoting sustainable consumption ideals are important ways in enhancing Green Consumer Behavior of Indonesian society. The study’s findings should add to the green marketing and consumer behavior literature and provide insights to electric car manufacturers and regulators on how to speed up the transition to more sustainable transportation.
Digital Trust and Personalization Strategy As Drivers Of Customer Retention In E-Commerce: A Structural Equation Modeling Approach Bunga Aditi
International Journal of Management and Business Economics Vol. 5 No. 1 (2026): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v5i1.2518

Abstract

This study examines the relationships between digital trust, personalization strategy, and customer retention in e-commerce. A quantitative explanatory survey design and purposive sampling were used to collect responses from e-commerce users who had completed online purchases and experienced platform features such as product recommendations or promotional offers. The questionnaire measured digital trust, personalization strategy, and customer retention using a five-point Likert scale. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), including assessment of indicator loadings, convergent validity, internal consistency reliability, path coefficients, bootstrapped significance, and explained variance (R²). The manuscript supplied for revision does not report the final sample size, respondent profile, indicator statistics, path coefficients, p-values, or R² values; these results must be inserted from the original dataset before the abstract can make a defensible statement about effect strength or statistical significance. Conceptually, the study considers digital trust and personalization as related dimensions of e-commerce customer relationship management. The study’s contribution is to examine both constructs in one model while recognizing that claims about their relationships with retention must be supported by the empirical estimates.
Pemberdayaan UMKM Melalui Penerapan Prinsip Ekonomi Sirkular untuk Meningkatkan Daya Saing dan Keberlanjutan Usaha Bunga Aditi
Jurnal Pengabdian Sosial Vol. 4 No. 1 (2026): November
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/21t23884

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berperan penting dalam perekonomian, tetapi masih menghadapi tantangan dalam mengelola sumber daya dan menerapkan praktik usaha berkelanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman pelaku UMKM mengenai penerapan prinsip ekonomi sirkular dalam pengelolaan usaha. Kegiatan dilakukan melalui observasi awal, identifikasi permasalahan mitra, edukasi konsep ekonomi sirkular, pelatihan pengelolaan sumber daya, pendampingan, dan evaluasi. Materi mencakup pengurangan limbah, penggunaan kembali bahan produksi, efisiensi pemakaian bahan baku, serta pengembangan ide produk dari sisa produksi. Berdasarkan evaluasi kualitatif yang disajikan dalam naskah, peserta menunjukkan pemahaman yang lebih baik mengenai potensi pemanfaatan kembali material dan pentingnya efisiensi sumber daya. Namun, naskah belum menyajikan jumlah peserta, skor sebelum dan sesudah kegiatan, atau pengukuran kuantitatif lain. Oleh karena itu, hasil ditafsirkan secara terbatas sebagai perubahan pemahaman yang teramati, bukan bukti peningkatan pendapatan, efisiensi biaya, daya saing, atau keberlanjutan usaha. Kegiatan ini menekankan pentingnya edukasi dan pendampingan praktis agar prinsip ekonomi sirkular dapat dipertimbangkan dalam aktivitas UMKM. Monitoring lanjutan diperlukan untuk menilai konsistensi penerapan praktik tersebut.
Co-Authors Dede Siti Syamsiah Inang Aria Arifin Margo Saptowinarko Prasetyo Muller Tamba Natan Tebai Putri Anggraini Sarah Imelda Siti Nurhayati Sri Purwati Tri Endar Susianto Tyahya Whisnu Hendratni Wahyu Divan Fauzi Yanuar Latief